In a world where competition is rife, isn’t it nice to think that wedding suppliers could help each other out? Here are 3 ways in which wedding venues and photographers can team up for maximum marketing opportunities…
“Alone we can do so little; together we can do so much” – Helen Keller
Where no conflict of interest exists, why wouldn’t we form a partnership and support each other’s efforts?
Wedding venues and wedding photographers still typically tend to go it alone where marketing is concerned. But why, when the products and services at each others disposal are so perfectly fitting as the ideal marketing vehicle?
Wedding venues rely almost exclusively on photographs to sell their locale to newly engaged couples. They compete online with other local wedding venues firstly on aesthetics, and then on details such as price, package, dates etc.
And with so many competing venues showcasing beautiful imagery on their websites and sharing exquisite photographs on Facebook, Instagram and other social feeds, it’s never been more important for wedding venues to feature unique, artistic photography.
Similarly, wedding photographers are fast becoming hailed as one of the most important investments for couples getting married in 2017 and beyond. But competition is stiff.
What better way to get noticed for your photography skills than to photograph some of the most superb wedding venues in the UK, add them to your portfolio and share them online?
1. Remember to tag each other when you promote your weddings online
Ok this may seem like an obvious one but it’s surprising how many wedding venues and photographers still don’t tag each other when sharing photographs on social media.
This is one of the easiest ways for both parties to extend the audience reach of their posts and get their content seen and shared by more people.
Clearwell Castle has the right idea. Here, they’ve re-posted a photograph taken at their wedding venue; remembering to tag the all-important photographer.
2. Extend photo opportunities beyond weddings
Blenheim Palace is a wedding venue that’s truly realised the benefits of partner photography and is capitalising on the fact that it’s a very attractive place for photographers (amateur and professional) to include on their portfolio.
Blenheim Palace is using #picoftheweek and #justgoshoot hashtags to promote photography of their venue on Instagram, and people are loving it.
Although the photo’s aren’t specific to weddings, they’re still advertising the venue and its grounds. By adding a few strategic wedding hashtags, wedding venues and photographers could subtly promote each other’s skills in a similar way.
Photographers swoop on the Palace to snap away – hoping that their pictures get chosen to advertise the venue and hoping that in doing so, a mention by Blenheim Palace on social media may get them noticed as a serious contender in the photography world. And in return, Blenheim Palace receives free marketing through the circulation of standout, original photographs.
3. Recommend each other
It is of course easier for wedding venues to recommend wedding photographers when brides and grooms book their weddings, however photographers can still return the favour by leaving reviews and recommendations for venues on their website, and by publishing social posts to promote their work at the venue in question.
Venues should ask this of partnering photographers as standard.
Wedding venues and wedding photographers can also leave recommendations for each other on their Bridebook profiles. Showcasing photographers and venues you work well with puts couples at ease and shows that you support other experts in the industry – helping both parties build a network of likeminded suppliers.
For more information on the importance of reviews and recommendations see this post.
In a world where competition is rife, isn’t it nice to think that us wedding suppliers could help each other out?
Wedding venues and wedding photographers are a match made in heaven where this kind of mutually beneficial relationship is concerned.
Take free marketing opportunities where you can. Help promote each other’s products and services and publish photographs that benefit both parties on your website, social channels and on your free Bridebook profile – which should be packed full of all your important wedding business details.