Results are in from the Bridebook.co.uk National Wedding Survey 2018
In the most comprehensive annual wedding industry study carried out in the UK, findings from Bridebook.co.uk’s National Wedding Survey 2018 show that the average cost of a wedding, when including every type of supplier, has reached a new all-time high of £30,355 (up £3,365 or 12% from £26,989 in previous year). The leading wedding planning app has revealed that supplier costs have increased by an average of 12%, year over year. Even when a wedding doesn’t include every type of supplier (such as videographers and entertainment), the average spend on UK weddings still reaches a whopping £17,913 per couple.
Hamish Shephard, Bridebook.co.uk founder says, “The hyper-personal wedding has arrived. The influence of inspirational social media is resulting in suppliers diversifying their offering in a bid to attract millennials. Personalisation and sustainability are becoming increasingly important, as couples look to do things their own way to reflect themselves as a couple.”
“If Meghan and Harry can have a 70kg deconstructed lemon and elderflower wedding cake and Stand By Me sung in the Royal chapel, couples no longer need be to bound by tradition and are free to embrace the endless inspiration that is easily accessible to them… which all adds to the budget.”
Shephard says, “There are now over 139,000 small businesses and suppliers for couples to choose from in the British wedding industry, which is the largest amount there has ever been, employing over half a million professionals. We can see a direct correlation between the diversity of suppliers in each area and the regional differences in budget. The diversity of suppliers in London is unparalleled, with a higher concentration of medium to high price point companies servicing the area than any other. This has a direct impact on the average spend.”
“Whether you want multi-coloured alpacas roaming with your guests, or an animatronic velociraptor to join you on the dancefloor, the incredible diversity of wedding suppliers ensures that however wild your wedding dreams are, everything can now be made a reality.”
New figures reveal that couples are spending an increasing amount of time and money on personalising their wedding as well as considering the environment:
Whist some traditions continue to stick, such as taking your partner’s name and asking the brides’ Father for permission to propose, some antiquated traditions are on the decline and couples are taking a more modern approach to wedding planning.
While social media continues to play a key role in wedding planning and post-wedding sharing, use on the day itself is in decline:
“We are fortunate that over a third of UK couples now plan their weddings on the Bridebook.co.uk app, and are delighted to share the most up-to-date and insightful facts about this brilliant industry.”
“The British wedding industry is booming. Over 139,000 small businesses make up this amazing industry which employs over half a million talented individuals and is worth over £10 billion to the British economy. Britain is iconic for introducing the white wedding to the world, and the Royal weddings of recent generations have cemented Britain as the wedding capital of the world.”
“From the provenance of their menu, to the sustainability of their fashion, to the personalisation of every detail, the millennial couple care more about every little detail of their wedding than any previous generation. And with more disposable income than any previous generation when getting married, they have the ability to pay for it.”
“Parents can breathe a little easy, as whilst the average cost of weddings is growing rapidly, the millennial couple is contributing more and more.”
For further information, interviews and images please contact
Harriet at Hunt Communications
[email protected] M: 07886 96908
Notes To Editor:
One in three engaged couples in the UK are now using Bridebook.co.uk to plan their wedding. With over 100,000 weddings planned in the first year since its launch, the comprehensive digital platform has taken the bridal industry by storm.
The site helps brides and grooms realise their perfect day providing everything needed to plan a stress-free celebration, all in one place with state-of-the-art planning tools:
Bridebok.co.uk is replacing spreadsheets, so couples have even more time for tasting cake and drinking champagne!
Bridebook was founded by Hamish Shephard, wedding expert with over a decade of experience in the British wedding industry. A Co-Founder of Hedsor House, one of the UK’s most prestigious royal wedding venues, he has become a highly respected and influential voice in the wedding industry, regularly providing information on weddings to the industry and the world media.
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