There is no doubt that COVID-19 will affect the wedding industry – and it already is. All of us at Bridebook HQ are pulling together to do our utmost to support you, our venues. With this in mind, we have put together a few ‘do’s & don’ts’ of COVID-19 that should be at the forefront of your mind through these turbulent times.
Communicate with your couples proactively, and with empathy.
Don’t wait for your couples to contact you with concern – proactively reaching out to them with reassurance will put you in a much better position. At this stage, you may have communicated with all your imminent couples, but do consider reaching out to your late Summer / Autumn couples as well – they will likely be concerned and needing reassurance too.
Be careful and mindful when handling postponements.
Where possible, try and keep any rescheduled weddings in 2020, so as not to impact 2021 finances. If you have to move bookings into 2021- aim for the low season.
Don’t block your high earning dates that you would easily sell anyway – rescheduling to March 2021 is much better than August 2021. Additionally, be very vigilant with discussing insurance cover with each couple. We will be sharing much more on handling postponements soon.
Prepare for effective remote working.
We have all been encouraged to work from home where possible now, and it may last a while. It is crucial to not let this affect your efficiency, team well-being or new business. We recommend getting your team set up on Slack, a super easy online team communication platform, and using an online video conferencing for your meetings, such as Zoom or Google Hangouts. We will be sharing further advice on this topic soon!
Try to remember, this shall pass. The only way to get through this is to act with a calm mind and well thought out actions. Don’t panic your couples or team unnecessarily – ensure you always communicate with clarity and empathy. Try not to let this issue become all-consuming either; find something to make you, your team and your couples smile as often as you can!
Don’t let your wedding marketing fall behind!
Sadly, many venues may lose revenue during the next few months, so continuing to secure new business is crucial. Over the past 2 weeks, Bridebook has seen a year on year increase of 49.45% in enquiry volume across the site. The positive news is that couples are still getting engaged and the new business IS still out there – be it 2021, 2022 or late availability enquiries from those who cancelled destination weddings.
Therefore, make sure you are keeping your Bridebook profile, social media channels & website regularly updated and looking beautiful! We also highly recommend having a video tour of your venue on offer – it doesn’t need to be professional at this stage, but it’ll allow couples to see why your venue is special if they can’t come for a showround.
Don’t forget to support each other.
Now, more than ever, we need to come together as a community and lift each other up. Bridebook have created a UK Wedding Venues Slack group to give venues the opportunity to discuss the evolving situation & support fellow wedding professionals. To join the nearly 800 members, simply click HERE or get in touch with the Bridebook team.
Once again, all of us here at Bridebook HQ want to reiterate that we are here to support you to the best of our abilities. We will be actively communicating and sharing valuable content on the Slack group, as well as keeping tabs on Government updates. This is challenging, uncharted territory for all of us, but by educating ourselves, thinking rationally and supporting each other – we will get through this together.