We’re dreaming of a white Christmas. And with that, we’re also wishing for a successful snowy season for you and your wedding business.
But why rest your dreamy head in the wintry clouds when you can create your own winter wedding success and secure seasonal bookings?
On the twelfth day of Christmas my wed-pro gave to me…
…“twelve excellent tips on how to make your wedding business stand out over the Christmas period.”
Ok so our version of that crimbo song may not have the same ring to it but our advice is worth its weight in gold.
We’re gifting you with twelve tips on how to make winter weddings your thing so that you can build a dream vision of your wedding services and attract couples dreaming of a winter wedding.
1. Wedding venues – carry a camera (or a photographer!) with you everywhere.
The weather is unpredictable and you never know when those flakes of snow may fall or when you’ll catch a newlywed couple snuggled by your venue’s roaring fire over a steaming mug of mulled wine. Christmas 2017 is a wonderful time to capture sparkly moments that you can advertise on your website, and appeal to couples hoping to get married in the winter of 2018.
2. Wedding photographers – do what you do best.
We don’t have to tell you what makes an inspiring winter wedding photo – you’re the experts. But as winter weddings aren’t yet as popular as fair weather weddings, take a look at the world around you and capture the season itself if you’ve no winter weddings booked to photograph.
Showcase a gallery of frosted flowers, iced lakes and mugs of hot mulled wine and cinnamon sticks by a fireplace to draw in attention from winter wedding loving couples. You need to sell a story to capture hearts.
3. Wedding florists – stick to seasonal flowers.
Upload shots of berry bouquets and holly adorned garlands to your social accounts and website. Think brides in fur boleros holding frosted flowers in the snow and sell your services visually.
4. Wedding caterers – create seasonal menus.
What winter warmers can you conjure up to offer prospective couples before they’ve even thought about exactly what they’re after? Whether you’re a fresh produce and wholesome food provider or an elegant a la carte caterer, now is the time to be creative with your culinary skills and whip up winter menus that no other wedding supplier could rival.
5. Winter wedding cakes
if you specialise in making beautiful wedding cakes make sure you’re not seasonally biased! Present photographs of your wonderful winter collections of cakes on your website to show how versatile your skill set is and how dreamy winter wedding cakes can be.
6. Wedding transport
If you’re in the specialist business of wedding transport make sure you’re optimising your website to get to the top of google results for all sorts of specific terms, including phrases such as “winter wedding transport”.
7. Wedding decorations
Between November and January wedding venues should build a festive atmosphere to really set the scene for winter wedding lovers. Make a real statement and create a winter wonderland of your very own; transporting couples to a Christmassy world adorned with fairy lights and scented cinnamon candles.
8. Wedding planning
Although wedding planners are typically behind the scenes you should absolutely boast about the weddings you’ve helped plan on your website. Optimise your site for wedding planner searches by season.
Did you know long tail keyword searches are one of the best ways to target smaller but more engaged audiences? Try including phrases like “wedding planning for winter weddings” and ask permission to use photographs of winter weddings you’re particularly proud of.
9. Wedding entertainment
Bands and musicians…why not include a couple of christmas favourites on your playlist or share on facebook? Who knows; your rendition of the Pogues, Fairytale of New York, could help you win the hearts of a newly engaged couple keen on a festive affair!
10. Wedding dress
The perfect winter wedding dress is stylish, demure and elegant but with practical elements to keep the bride warm. A faux fur throw is always a great winter addition but could you offer something different? Be daring and creative with your winter bridal wear collection and turn heads for all the right reasons! Dress your shop front to reflect the change in season and make sure your website showcases the best in winter bridal wear.
11. Wedding accessories
Remember to invest in a new collection of closed toe shoes for your wedding boutique in winter, and it may be worth investing in a few pairs of white wellies to ensure you’re offering an ‘all eventualities covered’ one-stop-shop for brides. Sparkly hair decorations work particularly well in winter as do velvet headbands decorated with crystals or feathers.
12. Wedding makeup
Winter makeup can be a much more enjoyable affair than summer makeup, as makeup artists need not worry about the bride sweating off her foundation and more! Embrace the colder seasons and show your talents for fair foundations with peachy pink blushed cheeks, icy tones for eye makeup and a bold red romantic lip. Show your best season makeup trends on your wedding website.
This winter is your chance to show couples getting married next year how well you cater to winter weddings and how beautiful and romantic a frosty affair in the UK can be!