Hot wedding trend 2018 - let the purple reign

We’d like to introduce all UK wedding suppliers to ultra violet purple – your Pantone colour of the year.

Last year’s colour theme of the year was Greenery and we definitely saw a surge in brides and grooms opting for green decor and garland style floral installations.

The Pantone colour of the year is always a strong indicator of wedding trends to come so expect to find couples requesting fifty shades of purple this year!

We think it’s the most beautiful colour for weddings – adding a calm sophistication and often regal touch to any tableware, flowers or decor, and there are a lot of ways to incorporate accents of this colour in a wedding theme or to go all out and let the purple reign.

Now is the time to start thinking about designs, decorations and photographs that incorporate ultra violet purple to ensure that you position your wedding business as relevant and on trend in time for peak wedding season.

Here are a few ideas to inspire you to incorporate this 2018 wedding trend in your wedding supplier collection…

Purple wedding flowers

Perhaps your clients will want to really embrace the ultra violet vibes…

Or perhaps they’d prefer to mix ultra violet with more subtle lavender tones…

Will the newly engaged couples you work with opt for strong purples and deep velvet ribbons…

Or splash the brightest purples across garlands and amongst greenery for a bold look that builds on last years hot trend…

Keep it simple for couples who don’t want to spend a fortune on purple centrepieces…

And why not recommend that couples use lavender as a cost effective way to add a bohemian edge (and a beautiful scent) to a purple wedding theme. They’ll appreciate your advice and will trust you more for it.

Purple wedding cake

Design beautiful wedding cakes that combine deep purple with a marbled effect – another hot trend of 2018…

https://www.pinterest.co.uk/pin/AUxEgaLTZSLTYAYkvfRhtHJERqW7apjH1nNE02MLOTS8eqjlVU7-u8k/

For more traditional wedding cakes add a textured mauve layer…

https://www.pinterest.co.uk/pin/300052393913944633/

Or opt for a naked wedding cake and use purple fruits and flowers to decorate. Simple yet effective…

https://www.pinterest.co.uk/pin/55591376624187653/

Swot up on these types of dessert table delights. The “help yourself” dessert table is set to replace traditional wedding breakfast desserts in 2018…

Purple wedding decorations

Feature photographs of an elegant, purple themed wedding breakfast table on your wedding website to capture the hearts and minds of trendy 2018 couples…

Include purple paper lanterns in your product portfolio for couples wanting accents of colour rather than swathes of it…

Or be very clever and show couples how effective purple lighting can look alongside sophisticated whites and crystal table decorations…

We just love these lavender mason jars…

Purple wedding stationery

Showcase bright and elegant wedding invitations on your website that incorporate purples but remain traditional in style…

Show 2018 couples that you also cater to contemporary stationery themes with this bold, dramatic and stylish purple invitation…

And add beautiful botanical wedding invitations to your purple collection – always a crowd pleaser…

Ultra violet purple and gold – the edit

Purple and gold look so great together. We wouldn’t be surprised if Harry and Meghan opt for a similar dramatic yet expensive-looking theme.

For a truly regal look add elaborate gold metals to your wedding collection…

https://www.pinterest.co.uk/pin/AelJe2icBWc7A8v3Q-XfuKFDyeU6mNu7NUQZT7XcQefI5WnXbWhvOB0/

Gold cutlery is hot stuff and we’ve seen a rise in requests for it over the past year or so. With the arrival of purple as a key colour of 2018, expect a surge in requests for gold tableware and purple glassware and chargers – this style of table setting is going to be hot property…

https://www.pinterest.co.uk/pin/318911217354416861/

Or prepare for couples to flip the colour scheme around and opt for purple tablecloths and gold chargers. We love this look for a winter wedding whereas the above could work all year round.

https://www.pinterest.co.uk/pin/338121884516529722/

This beautiful wedding cake uses just a touch of purple with the subtle focus being the gold leaf detail and drops of liquid gold…

https://www.pinterest.co.uk/pin/522910206719079412/

It’s time to stock up on colourful ideas for your wedding business

We have it on good authority that ultra violet purple will be making an appearance on engaged couples Pinterest boards any day now – and it should certainly be splashed across yours too if you want to be seen as a hot and relevant wedding supplier this year.

We guarantee that your competitors will be considering when to place their first order of purple flowers now, as well as researching where best to source ultra violet purple table decorations like napkins, plates, tablecloths, glassware and chargers. And we’ll soon see the leading stationery companies showcasing purple themed wedding invites.

Get ahead of the game and start investing in ultra violet wedding decorations and ideas now to luxe up your portfolio and win the hearts (and bookings) of couples this year.

Looking for more wedding industry trends and couple insights? Head to the Bridebook Business Hub, the home of wedding industry knowledge.