Primrose Avenue

Hey, I’m Cleo, an imaginative luxury wedding and events florist that's poured my passion for florals into creating Primrose Avenue, a sustainable floral design studio based in the West Midlands. That means I’m fortunate to spend my days creating beautiful things for beautiful people. For me, floristry is more than the arranging of stems. It’s a reflection of nature in its purest form, an expression of emotion and a celebration of togetherness, all bundled up into unexpected and impactful works of floral art. From romantic bridal bouquets to creative floral centrepieces, large abundant arches and breathtaking installations, I deliver unforgettable floral experiences to venues across the UK, including Shropshire, Warwickshire, the West Midlands, Cheshire and The Cotswolds. Inspired by Seasons. Fascinated with Nature. Here at Primrose Avenue, I pride myself on creating elegant, modern and romantic floral designs with distinct style. Growing many of my own flowers in the West Midlands and sourcing from local British flower farms means I’m forever surrounded by the most beautiful blooms of the season and constantly discovering new varieties. As such, my creations are gently guided by the seasons whilst being infused with my own giddy fascination with nature. They capture the beauty of flowers’ differing forms, colours, scents and textures because, in my opinion, that’s what makes nature so special.