Hiding in the City Flowers

Hiding in the City Flowers are a London based wedding florist situated in East London. We focus on producing luxe designs, impeccably finished, celebrating nature in its organic form.
Pricing & Costs

Pricing for suppliers

Prices Start at

Products and Services

Last-Minute Orders
Wedding Arches
Dried Flowers
Online Shop
Flower Girl Baskets
Minimum Order
Flower Confetti
Aisle Decorations
Fresh Flowers
Flower Crowns
Physical Shop / Studio
Greenery Hire
Pre-Wedding Consultation
Full Description
From the simplest en trend posy to an intricate hanging flower wall installation, we love making them all. If you love flowers and want your wedding day to be full of bespoke design ideas then contact Hiding in the City Flowers where we will guide and advise you on all aspects in planning your wedding flowers.

Personal Message from the Manager

Name of Wedding Contact: Sarah
Hi. Thanks for choosing to contact us at Hiding in the City. We're ready to chat about your flowers and help you create your vision for a wonderful wedding day.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Harriet and Oscar
Happy couple married in February
February 2018
You did an amazing job!
Hi Sarah, Thank you so much for everything yesterday, the venue looked AMAZING and the bouquets and buttonholes were perfect. The nook made the room!! You did an amazing job and I am only sad that I didn't even get to meet you in person! Thanks again, Love Harriet and Oscar xxx
Jo and John
Happy couple married in September
September 2017
I would definitely recommend Hiding in the City
Although the order for our wedding wasn't a huge one, Sarah still paid a lot of attention to our flowers, getting all the little details spot on. I loved the bouquets & table arrangements as did our guests. I would definitely recommend Hiding in the City Flowers to anyone wanting something special for their big day!
Andrea and Rich
Happy couple married in August
August 2017
You were amazing and super easy to work with!
...you were amazing and super easy to work with, really clear with great suggestions, really helpful mood boards and just a lovely presence and part of our day! Everyone commented how amazing the flowers were.
Jo and John
Happy couple married in August
August 2017
I could hardly bear to take it out of its vase!
Just to say a massive thank you for the beautiful flowers from Saturday! My bouquet is currently hanging upside down in our cupboard air drying but it was much photographed before this and I could hardly bear to take it out of it's vase!
Happy couple married in July
July 2017
Everyone commented on how stunning the flowers wer
Hi Sarah, Thank you so so much for your beautiful flower arrangements, bouquets, button holes, chuppah decor although I barely even saw it! The day flew by way to quick. Everyone commented on how stunning the flowers were and you were an absolute pleasure to work with throughout. I will spread the word on how wonderful hiding in the city is. All the best, Sheila
Inna and Andy
Happy couple married in July
July 2017
It was a pleasure working with you
The day was absolutely amazing and the flowers stunning!! When we originally talked about getting that wild, 'meadow' look - it was absolutely spot on and even better than we imagined!!! Completely changed the feel of the space and brought the summer inside! Andy and I loved it!!! I only wish we had more time to take it all in, the day went by sooo fast!!! It was a pleasure working with you and thank you so much for capturing what we wanted so perfectly! Your style is awesome.
Location & Contact Details


Unit 2, 5 Argall Avenue, London, Greater London, E10 7QE, England

Travel Notes

We are happy to meet 1:1 in our studio or a location that suits

Nearest Town


Nearest Motorway & Junction

Nearest Train Station

Nearest Airport

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Press & Awards

Press & Awards (19)

Perfect wedding
You and Your Wedding
Shortlist 2015
The Sunday Times
Your London Wedding Magazine
Wedding and accessories magazine (regularly)
Shortlist Feb 2014
Stylist 2015
vogue uk
Stylist Feb 2014
Brides magazine (regularly)

What is your most memorable wedding?

Our first ever solo wedding as a new business was featured in Hello! magazine and we have been lucky enough to continue making beautiful wedding flowers that have caught peoples eyes ever since.

Describe your style in 5 adjectives.

Fashionable, textured, free spirited, bespoke, luxe

What about your business are you most proud of?

We never do anything twice so you are totally unique.

What is your No. 1 wedding planning tip for couples?

Don't try and fit a square peg into a round hole. Look at images of what your vendors have done previously and are good at, if that's your style then book them.

What is your favourite personal touch you have seen at a wedding?

Polaroid pictures of every guest for the table plans.

Describe your typical process with a couple.

Free initial chat where we swap images and bounce ideas off the client. We then draft up a unit costed quote that is transparent with no hidden charges and happily revisit the quote to finalise. We are available to answer questions at any time and have a final face to face 2 weeks before the day to make sure nothing's changed and if it has, that's life so we do our best to accommodate.

What is the most interesting thing you have put in a bouquet?

We love all flowers so by the time the next season rolls round, we get excited by what's coming into season again.

Is there a flower that has specific symbolism that you would recommend for couples?

We love using flowers that have special significance to the couple. This could be associated to smells, memories, a previous gift. We try and personalise the bouquets as much as possible so ask if there's any flowers from childhood they remember and like, anything that grew in Granny's garden?

What is the most romantic flower and why?

All of them! Wild and whimsical or contemporary and clean.

What should you do with the flowers after the wedding?

Give them away to your guests and make sure you take some home! After big events we often go to care homes or churchyards and give them to people to brighten their day.

Bridebook Benefits

Bridebook Discount10%