Luxurious & bespoke wedding flowers, with a complete & caring service from concept to full installation. Workshops available for brides who would like to create their own bridal floral arrangements.
Pricing & Costs

Prices start at


Products and Services

Last-Minute Orders
Silk Flowers
Wedding Arches
Dried Flowers
Flower Girl Baskets
Flower Confetti
Aisle Decorations
Fresh Flowers
Flower Crowns
Physical Shop / Studio
Greenery Hire
Full Description
Come along to our brand new state of the art floral design studio and consultation suite. Ponder, get inspired and discuss your wedding flowers with our experienced team. We will be delighted to help you select your dream wedding flowers. Please get in touch with any questions and to book your free consultation.

Personal Message from the Manager

Name of Wedding Contact: Jilly
We would like to offer you a very warm welcome to Essentially Floral. Our business is about you, your day and creating flowers together to celebrate beautiful occasions. We offer a wonderful and personal service, with attention to detail. Join us at our gorgeous countryside studio, for a free consultation, where we can inspire and connect you to the wonderful world of bridal flowers.


Year Business Was Established
No. of Weddings Hosted
Between 30 and 50
Public Liability Insurance
No. of People In Team
Katie & Alex
Happy couple Married on March
March 2020
They were just what we wanted
Just a quick note from Alex & I to say a huge thank you for the flowers you did for our wedding. They looked absolutely beautiful and we have had so many compliments about them! They were just what we wanted. The church and the venue looked stunning and you made it so easy for us on the day & before! Thanks again, Love Katie & Alex x
Emily & Peter
Happy couple Married on March
March 2020
Walking into the marquee was overwhelming
To Jilly and team, Thank you all so much for all of your hardwork and making our special day more beautiful than we ever could have imagined! Walking into the marquee was overwhelming - it was just so gorgeous! The church also looked like something out of Pinterest - Thank you! With love, Emily and Pete xxx
Leena & Oli
Happy couple Married on March
March 2019
We just wanted to say a massive thank you.
We just wanted to say a massive thank you for being our florist on our wedding day! Everybody was commenting on how beautiful the bouquets and buttonholes were after the civil ceremony! Our mums also loved the flower gifts and commented on how stunning the arrangement was! We cannot thank you enough and will be recommending you to all of our family and friends. Leena & Oli
Location & Contact Details


No 7 Jubilee Business Park, Snarestone Rd, Appleby Magna, Leicestershire, DE12 7AJ, England

Travel Notes

It is best to enter our postcode into google maps and you will find us at the end of a long tree & hedged driveway into a small farm business park in the countryside. You will pass racing stables and come into an opening where you will find our building.

Nearest Town

Ashby de la Zouch

Nearest Motorway & Junction

M42 junction 11

Nearest Train Station


Nearest Airport

East Midlands & Birmingham

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Press & Awards

Press & Awards (7)

Celebrity Secret Magazine
Daily Telegraph
Derbyshire Life
Save The Date
Rock My Wedding
Aspinal of London Brochure
The Times

Accreditations / Associations (2)

City & Guilds Qualifications
RHS member

What is your most memorable wedding?

The wedding of Emily & Peter

Describe your style in 5 adjectives.

Luxurious Contemporary Informal Beautiful Wow Factor

What about your business are you most proud of?

Our customer service, product, studio and our staff that pull out all of the stops to create wonderful floral displays.

What is your No. 1 wedding planning tip for couples?

Allow yourself time to plan and be thorough on the detail.

What is your favourite personal touch you have seen at a wedding?

I love to see pressed flower wedding invitations made by the Bride.

Describe your typical process with a couple.

The process for a couple wishing to work with Essentially Floral is to meet and discuss their dream flowers for the day. We save the date for the couple and discuss floral inspiration and designs. When we have a good understanding of requirements and wedding details we produce our plan for the couple to review, then we fill in gaps, present designs and produce a draft proposal. When the couple are happy a deposit is paid and the booking confirmed. As the date approaches we keep in touch and check for adjustments such as table numbers. We give our couples as much care and attention as they require to ensure we provide an exceptional experience and that we get things spot on for the wedding day.

What is the most interesting thing you have put in a bouquet?

A piece of family jewellery that belonged to a very dear grandmother of the bride - such a lovely touch.

Is there a flower that has specific symbolism that you would recommend for couples?

Roses are always special, and a symbol of love.

What is the most romantic flower and why?

The most romantic flower has to be a garden Rose. It’s sensuous to the touch with its furls of velvety petals and the fragrance and colours are endless in choice. Soft apricot, blush, petal pinks to crimson and they are consistently gorgeous with a variety of shapes some open others cupped making a bouquet really feminine and beautiful.

What should you do with the flowers after the wedding?

You should give them away. Let others enjoy the flowers after you have had your most amazing day surrounded by them. If family can’t take them, there are organisations that recycle wedding flowers or I would drop them in to a local care home or similar where I knew they could take and enjoy them. The accessories should definitely be recycled and not thrown away to ensure we all help our environment.