Stunning, natural and contemporary wedding florals.
Pricing & Costs

Prices start at


Products and Services

Last-Minute Orders
Wedding Arches
Flower Girl Baskets
Flower Confetti
Aisle Decorations
Fresh Flowers
Flower Crowns
Physical Shop / Studio
Pre-Wedding Consultation
Full Description
Bloom East was founded by Anya Cluer in 2016. After working for over 13 years as a designer in the fashion and textile industry, Anya decided to bring her creative flair to floristry. Bloom East began as retail florist in Hong Kong, and soon began working on large-scale events, corporate contracts and was featured in Tatler’s best florist list. In 2018, Anya relocated Bloom East to London where the business has grown into a team of florists working from a studio in South London. They continue to work on luxury events, weddings and retail flowers. Bloom East will bring joy, colour and their unique design aesthetic into your home, business or event. Your wedding day should be the most magical day of your life, and we know that flowers are a huge part of that magic. Our floristry style is elegant and contemporary with a focus on British flowers where possible. Below are just a few examples of our wedding work, if you'd like to see more please contact us with your enquiry, we would love to be part of your big day.

Personal Message from the Manager

Name of Wedding Contact: Anya Cluer
Your wedding day should be the most magical day of your life, and we know that flowers are a huge part of that magic. We will go the extra mile to make sure our flowers will bring delight to you and your guests on your special day.


Year Business Was Established
No. of Weddings Hosted
Between 30 and 50
Public Liability Insurance
No. of People In Team
Happy couple Married on July
January 2020
Highly recommend
Anya designed and created the most beautiful array of wedding florals for our party at Home House. She understood the brief and my vision perfectly, it was a joy to work with her. She also created a bespoke hair piece with real florals for my hair which was just charming. Highly recommend and would not hesitate to use Anya again.
Cathleen and David
Happy couple Married on July
August 2018
Even more beautiful than I had imagined
Thank you so much for our beautiful flowers they were even more beautiful than I had imagined!
Claire and Dan
Happy couple Married on June
August 2018
Completely perfect
The flowers were so amazing and the table arrangements completely perfect and what I wanted! Thank you!
Finola and Alex
Happy couple Married on July
August 2018
Thank you so much for our incredible flowers
Thank you so much for our incredible flowers. They were everything we hoped for and more. So many people have asked us who did them - we will never forget them.
Location & Contact Details


London, Greater London, England

Travel Notes

Nearest Town


Nearest Motorway & Junction

Nearest Train Station

Peckham Rye

Nearest Airport

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Press & Awards

Press & Awards (1)


What is your most memorable wedding?

It's a toss between the one in Hong Kong where the bride and groom spent the cost of an average UK wedding on their flowers, and the one in New Zealand where the groom's mother grew the flowers for the day. Both were so wonderful in different ways - the first because we got to live our floristry dreams and let our creative selves run wild with the budget, the second because the flowers were grown with love and we could create beautiful arrangements which had meaning and significance for the bride and groom.

Describe your style in 5 adjectives.

Natural, Contemporary, Elegant, Beautiful, Thoughtful.

What about your business are you most proud of?

Bringing joy to our clients.

What is your No. 1 wedding planning tip for couples?

Don't forget all the key family members when taking photos.

What is your favourite personal touch you have seen at a wedding?

Flowers from the couple's garden on each name place card.

Describe your typical process with a couple.

After initial contact we will put together a visual presentation based on the couple inspiration, colour scheme, venue and budget. We will suggest a colour palette and a floral palette of which flowers and foliage would be in season. Once this is agreed we would send out an invoice for the deposit. We would then arrange a site visit with the clients to discuss the flower scheme at the venue. In the final weeks before the wedding we will be checking on flower seasonal availability and keep our clients updated. We will be in touch with our clients throughout the process to check if they have any changes and keep them updated on flower availability.

What is the most interesting thing you have put in a bouquet?

An heirloom antique brooch belonging to the bride's great grandmother.

Is there a flower that has specific symbolism that you would recommend for couples?

All flowers have different meanings so it depends if there is something specific a couple wants to symbolise. Most couples think about their colour palette and seasonal availability first then we can find flowers with good symbolism if that is important to them. Ferns are quite a nice addition to most wedding arrangements because of their lightness and symbolise sincerity and humility which I think are great values for any relationship!

What is the most romantic flower and why?

A Rose! I don't think it needs any explanation.

What should you do with the flowers after the wedding?

There are ways to preserve your bouquet - get in touch with us and we can arrange for you. For the venue flowers we can look into donating to charities which distribute them to nursing homes.