The Wild Heart Bridal

The Wild Heart Bridal is the perfect boutique for a bride looking for a modern and stylish wedding dress. Stunning brands you won't find anywhere else in Kent and a relaxed vibe are paramount.
Pricing & Costs

Pricing for suppliers

Prices Start at

Products and Services

Last-Minute Orders
Bridesmaid Dresses
Pre-Wedding Consultation
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Full Description
We are Nicole and Alex, sisters from Kent, with a career background and true love for fashion, style and culture. In 2015 we decided it was time to pursue our dream and open a bridal boutique with a difference. Before the boutique, Nicole was working as a Commercial Analyst for a luxury fashion brand but left to work with the brides of Kent. Nicole is also a yoga teacher and elements of this "free spirited Yogi" can be felt through out the boutique. Alex is a personal stylist & fashion blogger who has had bridal fashion articles published in local style magazines and trips to Paris with an International Accessories Brand as part of her styling career. We both struggled to find fashion-forward, modern wedding dresses when we got married and so decided to open a bridal boutique of our very own to help fashion loving brides, like ourselves, find what they are looking for. We have carefully handpicked our dress and accessories collections from some of the most exciting and stylish designers in the UK, Australia and USA, ready for you to try in our modern boutique on Rochester High Street. These include Hayley Paige, Karen Willis Holmes, Katya Katya Shehurina, Charlotte Balbier, Modeca and Florence Shoes. We also carry a large range of veils, bridesmaid dresses and gifts to make your bridal shopping experience straight forward and enjoyable. The Wild Heart Bridal, for brides who can't be tamed!

Personal Message from the Manager

Name of Wedding Contact: Alex and Nicole Smith
We love meeting new brides to be and hearing all about their exciting wedding plans. Our ethos is that every appointment should make the bride feel happy, relaxed and comfortable whatever style of dress they are looking for. We love our dresses so will offer advice and suggestions if needed but we will always encourage our brides to choose something they truly love.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Happy couple married in October
October 2017
The service you provided was amazing
I just wanted to say a massive thank you for helping me find the most perfect wedding dress! I felt incredible! The service you provided from start to finish was amazing and you were both so lovely and helpful. I can't thank you enough.
Happy couple married in October
November 2017
The best bridal boutique!!
I was totally blown away by Nicole and Alex's dedication to making everything about my dress perfect...and reaped the rewards on the day when everyone raved about it!!
Happy couple married in October
October 2017
You always went out of your way for me.
I wanted to drop you a message to say a massive thank you for making 'The Dress' experience so amazing. I absolutely loved my Karen Willis Holmes dress and thanks to your hard work, fitted like a dream. I adore the new neckline that was specially created, you always went out of your way for me which was greatly appreciated. The compliments on the day were amazing, especially from the husband! Your place is so caring, warm and a lovely welcoming shop for not only myself but my family and friends too.
Happy couple married in September
September 2017
Found my dream dress!
Thank you so much for not only helping me to find my own perfect wedding dress, but also for the help afterwards with choosing lace and arranging fittings. It made buying my dream dress even more special knowing that every time I visited the store (even after my wedding) I'd be greeted with a smile. Thanks to everyone at The Wild Heart Bridal, getting my wedding dress was one of the very best parts of the wedding planning process, and I'm sure every other bride who has the pleasure of finding their dress with you feels the same.
Happy couple married in July
July 2017
I've finally found the one at the Wild Heart!
After 10 months of looking and trying on over 80 dresses I've finally found the one at Wild Heart. This shop and the service from Nicole and Alex is so different from all other bridal shops. Fashionable but classic timeless beautiful dresses with a charming laid back honest service. Thank you so so much xxx
Happy couple married in March
March 2017
I'm so happy to have found this shop!
Just paid the deposit on my dream dress found at this beautiful boutique. Alex and Nicole are such lovely ppl and I'm so happy to have found this shop. The little extras go such a long way and I highly recommend this shop to anyone. I cannot wait for my first fitting - thankyou again
Location & Contact Details


112 High St, Rochester, Kent, ME1 1JT, England

Travel Notes

We are right in the middle of Rochester High Street, find us using Google Maps, we are opposite the Blue Boar Carpark.

Nearest Town


Nearest Motorway & Junction


Nearest Train Station


Nearest Airport


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Press & Awards

Press & Awards (2)

Little Book For Brides, WeddingPlanner
Vogue 100 Year Celebration Issue, Festival Brides Blog, Your Kent Wedding

Industry Awards (1)

Kent Wedding Awards Finalist - Best Bridal Boutique

What is your most memorable wedding?

All of our bride's weddings are beautiful so we will have to say our own weddings! Alex chose a relaxed Kent country venue and Nicole and Chateau in Bordeaux.

Describe your style in 5 adjectives.

That's tricky! Sometimes classic, chic, tailored, effortless and feminine other times fashion-forward with a little bit of boho and modern thrown into the mix!

What about your business are you most proud of?

The relationship we have with our brides, we love sharing their journey with them, it's alway s little sad when they leave with their dress but then we love seeing their photos from the big day!

What is your No. 1 wedding planning tip for couples?

Be true to yourselves and decide what is most important to you about your big day. Don't be swayed by too many strong opinions, it's your day!

What is your favourite personal touch you have seen at a wedding?

A botanical themed flower wall, loads of leafy banana leaves which was a great contrast against the bride's dress.

Describe your typical process with a couple.

We speak to our brides to be when they book an appointment and find out the kind of styles they are looking for, when they come in on the day they are encouraged to choose some dresses to try and we will add some styles we think will suit if they'd like us to. No pushy sales chat, just a really relaxed vibe for the whole process.

What do you love most about your job?

Choosing new dresses for the shop that we love and we think our brides will love too. Finding new designers on social media who are doing something different in the industry and of course seeing brides to be light up when they find 'The One' with us.

What is your favourite style of wedding dress?

At the moment we are loving sleek, minimalist styles which fit really well and look super cool.

What is the best way to incorporate "Something Blue" into the wedding outfit?

Shoes! We have just added a blue pair of Florence shoes to our collection. Lots of our brides have coloured or edgy shoes that look great with a high-low hem dress or just to be flashed in photos.

What is your favourite wedding dress of all time?

We both loved Whitney Port's Ashi Studio dress which was super cool and edgy with the high/low hemline. Our favourite in the shop constantly changes but we always have loved the 'Mabel' Two Piece by Karen Willis Holmes, so versatile.