Susan Nicholas Opulent Bridal

Genuine Designer Wedding Dresses by PRONOVIAS, White One, Phil Collins Bridal, Sottero&Midgley. Mother of the Bride and Grooms Hire. Bridesmaid Gowns by Ebony Rose, Veromia Phil Collins, Romantica
Pricing & Costs

Prices start at


Products and Services

Bridesmaid Dresses
Appointment Only
Hats / Fascinators
Flower Girl Dresses
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Mother of the Bride Dresses
Full Description
Designer Wedding Gowns - we only stock the most amazing genuine designer gowns from sought after labels. Pronovias Premier Stockist - we have a great selection from this Barcelona Designer, handpicked from the catwalk. Plus we also have White One from San Patrick. Interest Free Finance on selected gowns (subject to status) - buy your dress today from just 10% deposit and spread the cost over 12 months with not a penny more to pay, make your budget stretch to that dress of your dreams. Bridesmaids - for the bride that demands the best! Not to be confused with cheaper offerings these are bespoke and custom made bridesmaids for the bride who seeks the best for her party. Mother of the Bride outfits - Looking for an outfit not on the HIgh Street, we might just have what you are looking for. Lots of styles and colours to choose from. Grooms Hire - a comprehensive range from traditional tails through to modern slim fit suits. Lots of choice and park right outside.

Personal Message from the Manager

Name of Wedding Contact: Sue Lovell
Congratulations on your forthcoming wedding, we would love to be part of your special day, so if you are seeking the very best in bridal, then do come and see us for a very warm welcome!


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Maggie Gallagher
Wedding: March 2018
March 2018
Wonderful Experience
Was recommended to visit by work friend .My daughter (THE BRIDE)had already been looking at dresses with friends and was fairly certain she had found THE DRESS but was happy to come with me to look.Sue listened,took time and the perfect dress appeared. We came back a few days later with Chief Bridesmaid and she was blown away..other dress didn't stand a chance. The whole experience has been so special.A big thank you to all involved
Deborah Weaver-Johns
Married in October 2017
November 2017
The best service and a beautiful dress
I walked into my first ever wedding dress appointment feeling extremely nervous. From the first moment I met with Susan, Steph and the team they completely put me at ease. Steph asked me questions over coffee to get to know me and then... the first dress I tried on was The One! From when I booked the appointment until the dress got picked up, I couldn’t have asked for a better experience. Sue is absolutely wonderful. The shop is gorgeous and whatever style you want, you will leave feeling like A BRIDE! I had all my adjustments done by their seamstress (who was fantastic) and I cannot day enough great things about this place. I travelled from London to get my dress here - that says it all! Thank you so much guys. Mrs Weaver-Johns (Debs) Ps as soon as I get my photos from our photographer I’ll be sharing them!
Nikita & Andrew
Married in October 2017
November 2017
Sue and her team were amazing from day one. Nothing was too much trouble. They worked hard to make me feel one hundred percent amazing. Their expert advice Was second to none and I felt incredible on the big day.
Married in July 2017
November 2017
Treated us like family
Sue and her team were brilliant from the moment we walked through the door. I felt completely at ease and by the end of my appointment it was like we had known her for years! I could choose which dresses i liked but in the end it was Sue who found 'the dress' for me. Right through to the very last fitting with their alterations lady I was kept informed of the process (and the cost) do there were no surprises. We still keep in touch now, months after my wedding, and I have brought one of my friends in to get her dress too.
Amanda & Andy
Married in August 2013
November 2017
The most amazing day if my life
23rd August 2013, I married my soul mate and best friend, when I went for my first dress viewing sue asked me what I wanted, I knew I wanted a Red dress but not what shape or style when I explained our plans Sue just knew what dress would be perfect. I only tried on one dress that day and it was the perfect dress. If you want the perfect dress to complete your perfect day Sue and Nick are the people you need to go to! Honest, hardworking, professional, classy and kind you can't find a better place.
Lucy + kieran
Married in July 2012
November 2017
The best day of my life!!!
Sue was everything I could have asked for and more when choosing my dress, instantly felt at ease, so friendly and the advice was so honest and helpful! I created my own dress and sue made that come true!! Every step of the way sue was there I wasn’t always updated on the progress of my dress. Sue even came to my home the morning of my wedding as a favour to help get me in my dress!! My experience was 10/10 not one fault I’ve alays reccomenened friends and family to go there and sue has treated them the same as me friendly and honest. Sue made the experience of planning my wedding even more better than it was!
Location & Contact Details


Thorby Ave, March, Cambridgeshire, PE15 0AR, England

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Press & Awards

Accreditations / Associations (1)


What is your most memorable wedding?

In 2014 we helped a Couple with their wedding, they were so excited to be one of the very first same sex marriages in the UK to have an 'offical' wedding ceremony, rather than a partnership - and the entire family was involved in every aspect. It was all about love, love, love and a real genuine celebration of love, and finding your soul mate. But in all honestly, I have so many fabulous wedding's that I am so proud to have been a small part of. I have made friendships that will last forever. I have 3 sons, and one daughter, but I feel like I mum to many daughters, because we get to know, and love so many brides, and we keep in touch.

Describe your style in 5 adjectives.

Classic, Relaxed, Understated, Informal - (with FAB SHOES!)

What about your business are you most proud of?

My staff. They are dedicated and really care about their brides.

What is your No. 1 wedding planning tip for couples?

Budget - set your budget, and allow for extras. Have the wedding you want, not what others want for you

Describe your typical process with a couple.

We like to meet with a Bride, and discuss the vision she has for her wedding day. We listen to what she would like, and then choose a number of dresses for her to try on. We can then build up a picture of what she likes about her own shape, what she isn't so happy with, materials she likes, and then we can start to find the perfect dress.

What do you love most about your job?

Our Clients. Meeting brides, and then often staying in touch with them after the wedding. I love hearing about how families progress, and what happens in their lives. Because we see the Groom's Party too, for the suits, we get to know the entire family - and that makes a wedding even more special to us.

What is your favourite style of wedding dress?

I love a sheath dress, but a classic 50's tea length has to be my all time favourite. I have done some fabulous shorter gowns over the years, and a tea-length can look both edgy and classic.

What is the best way to incorporate "Something Blue" into the wedding outfit?

Our inhouse seamstress has tiny little blue bows which we can sew into the gowns. We also have sixpences too - which of course, are all lucky ones!

What is your favourite wedding dress of all time?

My Mum's. A 1950's dress, lace with silver thread, and ballerina length. I have been in love with it since I was a little girl, and it still means the world to me now. A dress is not just for one day, it is for generations to see for years to come, it is full of wonderful memories and it's about traditions. When people say a wedding dress is for just for one day, it makes me sad. It is for one very special day, a celebratory day, and the way it looks and feels will be with you for a lifetime. A wedding dress is not just an article of clothing, it symbolises so much more, it is the start of a new chapter of your life, and a statement about who you are now. That is why we spend so much time with a bride, from the time she chooses, until the day itself, because we want it to be perfect. I truly believe a wedding dress should not be 'drive by' purchase, It should be chosen with care, because your wedding day matters.