Shades of White

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Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Shades of White Pricing & Costs

Pricing for suppliers

Prices Start at
£1,200
Maximum price
£2,800
Our current collection gowns range from around £1,200 to £2,800. We have an amazing Off the Peg selection of gowns priced from £350 - £900, these are all displayed on our website
Shades of White Details

Products and Services

Bridesmaid Dresses
Tiaras
Wedding Dresses
Accessories
Dry Cleaning
Bridal Boutique
Alterations
Veils
Appointment Only
Shades of White Full Description
THE BOUTIQUE A modern Bridal Boutique which exudes luxury. Shades of White Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting, floor to ceiling mirrors, plush seating, and copious floor space. I have created a Bridal Heaven that is second to none in Cambridgeshire. Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey. Shades of white offers all Brides a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White – Jo. Providing a Wedding Dress Journey that every single bride deserves, her mission is to make all brides feel ‘heard’, ‘safe in their decisions’ and fully supported. WHY SHADES At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’. Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible. I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you. Shades of White carries a variety of award winning designers for you to choose from including Justin Alexander, Maggie Sottero, Rebeca Ingram, Mila Novias, Luna Nova and Maddison James, and a create your own gown Bridesmaids Collection by Motee Maids. Your Bridal looked is complimented with an array of accessories including Veils, Combs, and Tiara's.

Personal Message from the Manager

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady

Experience

Year Business Was Established
2012
No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
Reviews
(158)
Abi
Happy couple married in May
November 2024
Shady lay
Thank you so much for all of your help, guidance, advice, expertise and most importantly PATIENCE! I thoroughly enjoyed my experience as a 'Shady Lay' and it was all thanks to you and your beautiful Shop. Thank you Again!
Amie
Happy couple married in October
November 2024
Out of this world Amazing
I really don't even know where to start. My dress was out of this world amazing on the day, just perfect when everything came together. I had so many lovely comments on it and how shocked everyone was at what I had chose. I felt incredible all day long. From the moment I stepped into Shades to the minute I said goodbye you really made it such a special time. You could quite clearly see how uncomfortable I was but from the bottom of my heart you helped to make me feel the most settled and beautiful person in the room. I would never want to re-do the day as it was just so perfect that I would fear of never having a day like it again...but, I wish I could step into your shop again for the first time knowing what I know now. I'm so pleased I trusted you and I really don't think thank you will ever be enough. I hope I see you again one day (for someone else obviously) and I will keep being your biggest supporter on Instagram and shouting from the rooftops!
Stacey
Happy couple married in October
November 2024
So Welcomings
So welcoming. Made me feel special and beautiful! on sale day, despite only an hour I tried on 6+ dress and purchased 2. Thank you so much.
Clara
Happy couple married in October
November 2024
I felt amazing
Thank yo so much for all your help with helping me to have the perfect Wedding Dress. I felt so at ease from the moment I met you and felt amazing on the Wedding Day. The dress is beautiful and I still at pictures of it everyday
Nicole
Happy couple married in September
September 2024
Special Experience
Such a special experience today. Thank you so much! Great knowledge, honest opinions and it’s easy to see how much you take pride in the job!
Ellie
Happy couple married in September
September 2024
Patient and Lovely
I had such a lovely time at Shades of White today. We were greeted with a glass of Prosecco and had so much time to filter through dresses and try on different options. I can’t thank you enough for being so patient and lovely with me. I can’t wait to wear my dress! Thank you so much again, Ellie
Sian
Happy couple married in August
September 2024
Beautiful Boutique
Beautiful boutique with soo many dresses to choose from! Such a lovely experience and i said yes to the dress!!
Hannah
Happy couple married in August
September 2024
Great with Tips
I had the most wonderful experience on Saturday with my mum. Nothing was too much trouble for Jo, we were able to pick as many dresses as we wanted to try, which resulted in me saying 'yes to the dress' for a style I did not think I would like!! Jo was great with tips for accessories, as well as helping with ideas for the wedding day and bridesmaids dresses! I cannot wait to return to pick up the dress next year! Thank you!!
Emma
Happy couple married in August
September 2024
She Listened
Emily was AMAZING. She listened to what I was saying and helped refine my choices down. She was supportive if I felt unsure of my body, and she was reassuring when I was unsure. I felt special and beautiful for the entire time, and I didn't feel pressured to buy the dress at all. It was incredible, and I havent stopped smiling all day.
Lindsey
Happy couple married in July
July 2024
Wow
Wow, where to start. Such and amazing experience from start to finish! Jo- you was absolutely brilliant, you made me feel so special and made the experience really personal. The dresses you have are beautiful. I knew I’d find my dress as soon as I walked in and I did ??. Already counting down the days for you to call to say it’s arrived! Couldn’t be happier and I’ll be recommending you to anyone who gets engaged! Xx
Shades of White Location & Contact Details

Address

4&5 Manor Mews, Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England, United Kingdom

Travel Notes

When visiting us the best place to park is the Dolphin car park PE27 5EP

Nearest Town

Huntingdon and Cambridge

Nearest Motorway & Junction

M11 and A14

Nearest Train Station

Huntingdon and Cambridge

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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No. 1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?

Everything..

What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.
Press & Awards
All our awards & press mentions