Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Pricing & Costs

Prices start at


Products and Services

Bridesmaid Dresses
Bespoke Dressmaker
Flower Girl Dresses
Wedding Dresses
Dry Cleaning
Bridal Boutique
Full Description
Situated on the Great River Ouse in St Ives Cambridgeshire, overlooking the meadow with views of the historic chapel on the bridge, our Wedding Dress Boutique really does have the most idyllic location. Our Spacious wedding boutique and generous fitting rooms together with a good cup of tea ensures your visit is relaxed stress free and enjoyable. We stock an extensive range of Bridal designers and each designer wedding dress is selected for its unique style and quality. To ensure each gown is finished to perfection we have a fantastic alteration service and eclectic selection of wedding accessories and wedding shoes. With such a unique range and fantastic customer service it is easy to see why brides travel from all over the country and as far afield as America, France, Dubai and New Zealand to find their dream wedding dress at Shades of White. Appointments can be made, however we welcome everyone to enjoy a browse of our beautiful boutique. Finding your perfect wedding dress is a very personal experience that we would be honoured for you to share with us. There are no time limits and we invite you to bring as many friends and relatives as makes you comfortable ensuring a truly magical visit. Shades of White really is the adult equivalent of a sweet shop.

Personal Message from the Manager

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady


Year Business Was Established
No. of Weddings Hosted
More than 50
Married in December 2018
December 2018
Beautiful Experience
I recently had a bridal appointment at shades of white and could not have been happier. Nothing was to much trouble and the service we recieved was personal, friendly and professional. Very knowledgeable staff. Proved that when you go to a bridal appointment you need to go with an open mind, I ended up with something I never would have chosen to try on. Thank you so much to the staff at Shades of white for making it such a beautiful experience.. I have already recommended you to 2 of my friends xx
Married in December 2018
December 2018
Idyllic River View
A friend and I have coined a term 'snootique' for a bridal boutique which is snooty and unfriendly & this was the first bridal shop I went to and it was anything but! The ladies were friendly, relaxed, seemed intuitive to our individual preferences and I ended up with 'the' dress in one visit! Plus there's an idyllic river view which others in the party can look at while the bride to be is changing!
Married in December 2018
December 2018
Really enjoyable
My time in the shop was really enjoyable. Nothing was too much trouble, Holli was efficient and helpful, I tried on many dresses and eventually chose the right one. I would recommend this shop to anyone
Married in December 2018
December 2018
Top Notch
I was going to Florida to my Son’s wedding. I had been asked to try to have a similar colour and style as the Mother ofthe Bride.The ladies were very welcoming and helped me choose a style of dress that suited me. I had a particular colour choice and length etc. I was very well looked after. The dress had to be altered slightly and the service I received was top notch. The fabric of the dress didn’t even need attention when I arrived for the wedding in Florida. They contributed to the lovely day at the wedding as the dress had been made and altered just as I had hoped
Married in December 2018
December 2018
Lovely Staff
Amazing customer service and lovely staff, absolutely in love with my dress. Thank you
Married in December 2018
December 2018
Above and beyond
The ladies at shades of white could not have done more for me while I was picking out my wedding dress. We spent hours in there trying on all different styles and they were so attentive and helful providing practical advice for me as I was getting married abroad. Throughout the whole process they were always available and knew the answers to questions and went above and beyond helping me including wrapping up my dress for me for it to travel abroad with me. I cannot thank them enough for all they did and I would thoroughly recommend them to anyone.
Location & Contact Details


4&5 Manor Mews, Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England

Travel Notes

When visiting us the best place to park is the Dolphin car park PE27 5EP

Nearest Town

Huntingdon and Cambridge

Nearest Motorway & Junction

M11 and A14

Nearest Train Station

Huntingdon and Cambridge

Nearest Airport

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Press & Awards

Accreditations / Associations (1)


Industry Awards (1)

Guides for Brides 5Star Customer Service

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No. 1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?


What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.