Serena Bridal

(4)
1 / 10
Hi, I'm Michelle 👋
Knows her stuff
I'm often called Serena which is fine, because it's about YOU not me. Me and the girls will guide you each step of the way to your dream dress. Leave your worries at the door, you won't need them here
We want to get to know every bride, your plans, your vision, what makes you tick. We genuinely love weddings and want to hear all about yours so we can work with you to find that all important dress. There's never pressure, only guidance, advice and support
Serena Bridal Pricing & Costs

Pricing for suppliers

Prices Start at
£1,099
Maximum price
£2,499
Our gowns are all made to order, however we do occassionally offer sample gowns off the peg
Serena Bridal Details

Products and Services

Last-Minute Orders
Pre-Wedding Consultation
Tiaras
Wedding Dresses
Accessories
Physical Shop / Studio
Bridal Boutique
Alterations
Veils
Appointment Only
Serena Bridal Full Description

Still searching for your dream wedding dress? You’ve found the right place. 

We know that trying on dress after dress can feel overwhelming — and that the experience matters just as much as the gown itself. If you’ve felt rushed, overlooked, or like just another appointment on someone’s schedule, we understand. That’s not what finding your dress should feel like.

At Serena Bridal, we do things differently. We’re a family-run boutique with 18 years of experience, and every bride who walks through our doors is treated like exactly that — a bride, not a number.

Your appointment is two hours, you’ll be looked after by our warm, highly experienced team, enjoy complimentary refreshments. No rushing, no pressure — just you, your people, and the search for the one.

Here’s what to expect:

  • A personal, relaxed styling experience tailored entirely to you
  • Expert guidance on fit, style, and everything in between
  • Access to beautiful gowns across a wide range of styles and budgets
  • An honest, no-pressure atmosphere where you’re always in control
  • And that moment — the one where you just know

Our appointments do fill up quickly, particularly at weekends and during peak seasons, so we’d love to hear from you soon.

Ready to find your dress? Get in touch — we’d be honoured to be part of your story. And if you’re not quite sure where to start, don’t worry. We’ll guide you every step of the way.

Message from the team

Name of Wedding Contact: Michelle
Hello and congratulations on your engagement. You found the perfect partner, now you need to find the perfect dress. With years of experience and over 150 stunning gowns in store, we would love to help you, so please call us on 01268 762775 and we can book you a personal consultation xx

Experience

Year Business Was Established
2008
No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
No. of People In Team
4
Reviews
(4)
Holly
Wedding: June
June 2026
Must visit
Amazing experience at Serena Bridal! Would recommend to absolutely anyone, Lyn went above and beyond and her passion was so infectious! There was no pressure and the whole experience was amazing and the quality of the dresses are absolutely beautiful I found the one and I cannot wait to wear it but the whole experience was absolutely amazing. Any brides to be must visit here! You will not regret it. My guests also shared my sentiment and shared how much they loved the experience!
Gemma
Wedding: June
June 2026
Amazing experience
I had the most amazing experience at Serena Bridal. From the moment we walked in we felt so welcome, so relaxed and didn’t feel rushed. Michelle made it so easy, was very helpful and very knowledgable about different styles and shapes that would work for me. I found the dress! And it turned out to be the 1st wedding dress I tried on (ever!). I was expecting to spend weeks finding a dress and I found it in 1 appointment at Serena Bridal. My dream dress and a dream experience finding it. Would def
Meg
Wedding: June
June 2026
First experience
It was my first experience with trying on wedding dresses, and honestly Danielle made the entire experience feel like a dream. The appointment couldn’t have gone any better, and she was just such a lovely person. You could tell how much she really cared about not just finding the dress but the experience as well. I would highly, highly recommend Danielle for anyone looking for their wedding dress, she truly was amazing x
Cassie
Happy couple married in May
June 2018
The best wedding dress shop in Essex!
From the minute I walked into the shop until the day I left with my dress, I loved every minute of being a Serena Bride. The girls there honestly can't do enough for you and they are so friendly. Going to miss my visits xx
Serena Bridal Location & Contact Details

Address

1 Kingview Court, Hodgson Way, Wickford, Essex, SS11 8YF, England, United Kingdom

Nearest Town

Wickford

Nearest Motorway & Junction

M25, junction 29

Nearest Train Station

Wickford

Nearest Airport

Southend

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Press & Awards
All our awards & press mentions

Bridebook Benefits

Bridebook GiftVoucher
Bridebook Special OfferMention Bridebook at your appointment and when you say yes to the dress you will receive a £100 voucher to spend on accessories