Sarah Willard

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Bridal wear that's delicate, bohemian and pretty, elegant and alluring, and created in beautiful fabrics by an award winning designer, modern day heirlooms designed and made with love.
Sarah Willard Pricing & Costs

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Sarah Willard Details

Products and Services

Last-Minute Orders
Appointment Only
Online Shop
Bespoke Dressmaker
Pre-Wedding Consultation
Dress Designer
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Sarah Willard Full Description
All our dresses and accessories are lovingly handmade by our small and friendly team of designers and artisans in our Staffordshire studio. It’s a true "atelier." We work surrounded by so many things that inspire us. We use old fashioned couture techniques to hand craft heirloom dresses that we will hope will be treasured forever. As soon as you step into the studio you will be greeted with lots of inspiration - there's mood boards and design sketches, vintage dresses and calico toiles draped on mannequins, teacups filled with delicate beads and vintage buckles, boxes overflowing with lace and the latest collection of dresses waiting to be tried on. Choose from a collection of ethereal dresses in the finest silks, satins and laces. There's plenty of choice and a room full of dresses for you to try on! But what if you love our style of dresses, but you’d like a dress in a different colour, or in a different fabric, or with a different neckline etc? It's perfectly possible! All of our dresses are made in house, so details can be changed easily, and a collection dress can be customised to become the dress of your dreams. Because everything is made locally we can be flexible on lead times too, so if you are getting married and worrying about getting a dress in time we'll always do our best to help. And what if you have an idea for a dress that you would like brought to life, or you simply cannot find what you are looking for? Or you would simply love to know that you will be wearing a very special “one of” a kind dress? Our bespoke service allows you to customise a gown, or have you own design created from a sketch on a blank piece of paper. We will work with you to create the dress of your dreams. “From the moment I met Sarah in her beautiful showroom I felt we were on the same wavelength. Her talent and enthusiasm immediately put me at ease and she quickly translated the vision, in my head, of my perfect wedding dress into a beautiful reality.”


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Happy couple married in October
October 2016
Sarah was incredible...
Sarah was incredible, from the moment I walked into her shop, I knew that I was in extremely professional and talented hands. Within about 20 minutes Sarah had designed my dream dress, I received a gorgeous hand drawn design to take away with me which I'll frame and hang up, as its totally gorgeous. Sarah kept me informed and I felt totally at ease and included in the design process. I could not have asked for more from her. My dress was incredible, so many lovely comments from our guests.
Happy couple married in September
September 2016
Sarah was amazing...
Sarah was amazing. I told her what I wanted in the style of my wedding dress and she made it. It was very fitted and backless and It fit like a glove and the tailed flowed at the back just how I wanted it to. I had so many comments not just from guests but from strangers as I was going into the registry office in Stafford. I am so particular with what I wear I was so confident that Sarah would make exactly what I wanted. The dress was amazing, stunning, and I felt so special, Thanks to Sarah
Happy couple married in September
September 2016
Working with Sarah to design...
Working with Sarah to design & develop my dress was without doubt the most enjoyable experience of planning my wedding. I knew I wanted something unique, stylish & 'vintage with an edge' & I wanted to show my shoes off but that's all I knew! Sarah interpreted this patchy brief with talent, flair, & patience. The result exceeded all expectation. I loved wearing my dress, it fit perfectly & I felt special & beautiful. The groom cried & his mates are still talking about it - that's how good it was!
Happy couple married in September
September 2016
Sarah was fabulous...
Sarah was fabulous, showed a genuine interest in me and my day and was always available. It was lovely having a dress designed and made just for me and any ideas I had were always taken on board and incorporated into the design. The whole process from start to finish was very exciting and always felt special.
Happy couple married in August
August 2016
Sarah is amazing...
Sarah is amazing. She understands exactly what you are thinking and interprets your ideas into a stunning dress and with wealth of experience she help you create the perfect dress for you. Totally bespoke. The quality of her work is outstanding. I would recommend Sarah to everyone. She makes you feel so comfortable and gives so much time to you and makes you feel so special. You never feel rushed or that you have taken too much of her time.
Happy couple married in July
July 2016
The moment I entered Sarah's shop I knew...
The moment I entered Sarah's shop I knew I would find the dress of my dreams.The shop was different from any other bridal shop I went to,filled with creative and original dresses and the added details of buttons and thread lying around.Sarah was so friendly and exciting!After discussing what I was looking for a trying on numerous samples I honestly felt like Sarah knew what I wanted and what would suit me more than I did myself! She created the most perfect dress and visiting the shop was a joy!
Sarah Willard Location & Contact Details


Sugnall, Staffordshire, England

Travel Notes

We're 15 minutes from M6 Junctions 14 and 15, just outside Eccleshall on the B5026, opposite Sugnall Walled Garden.

Nearest Town

Stafford, Stoke-on-Trent

Nearest Motorway & Junction

M6 Junction 14 and 15

Nearest Train Station


Nearest Airport

Birmingham International

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Sarah Willard Press & Awards

Press & Awards (1)

Industry Awards (3)

Regional Winner West Midlands Best Wedding Dressmaker Designer 2015
Regional Winner West Midlands Best Wedding Dressmaker Designer 2016
Frequently Asked Questions

What is your most memorable wedding?

Too many to mention! We are totally addicted to weddings and love them all!

Describe your style in 5 adjectives.

Elegant, ethereal, bohemian, timeless

Bridebook Benefits

Bridebook Discount5%