Pure Elegance Bridal

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At Pure Elegance Bridal, we believe that style and elegance shouldn’t always come with a designer price tag, so we have a range of gowns to suit all budgets, with the majority under £299.
Pricing & Costs

Prices start at


Products and Services

Appointment Only
Wedding Dresses
Full Description
We all know weddings can be expensive and the costs seem to spiral, however, the cost of your dress and accessories don’t have to. We at Pure Elegance Bridal believe that ALL brides should feel beautiful on their big day, regardless of budget. We aim to keep all our dresses within an affordable range to keep them accessible for everyone, yet retain the quality you would expect from the expensive designer gowns. We run our business from home to try and keep the overheads low so we can pass the savings on to you. Operating from home also allows us to keep our hours more flexible than the high street stores. We have a room which we dedicate solely to our brides - it’s small, but perfectly formed! We only ever deal with one bride at a time, meaning you have our full attention for your appointment and exclusive access to all the dresses we have in stock. We have received positive feedback about offering dress appointments from home as it is a more relaxed environment and helps our brides feel comfortable and confident from the start. As we have recently set up our bridal business, our stock is limited but is continually growing - if there is something you have in mind and we don’t have it in stock, we will try and source something similar for you wherever possible. Our aim is to offer you an unforgettable experience - we understand just how excited you are for your big day and we would LOVE to be a part of it! Love the Pure Elegance Bridal Team x

Personal Message from the Manager

Name of Wedding Contact: Annette
Thank you for considering to use Pure Elegance Bridal in your wedding journey - we are just as excited about your wedding as you are! If you have any questions, please do not hesitate to contact us. We look forward to hearing from you! Kind regards, Annette Pure Elegance Bridal


Year Business Was Established
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Location & Contact Details


Chesterfield, Derbyshire, England

Travel Notes

We are located on the estate next to the train station and a 5 minute walk from the town centre, so easily accessible by public transport. If coming by car, we have off road parking available.

Nearest Town


Nearest Motorway & Junction

M1 Junction 29/29a

Nearest Train Station


Nearest Airport

East Midlands

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Press & Awards

Press & Awards (1)

The Wedding Wishing Well Foundation

What about your business are you most proud of?

Offering brides beautiful gowns at a fraction of the price on the high street. As well as great prices, we also offer a relaxed, homely environment as I understand how self conscious and anxious brides can feel when trying on gowns in a busy, high street boutique. We offer one to one service with you and your bridal entourage to make it more personal and less overwhelming.

What is your No. 1 wedding planning tip for couples?

If you're similar to me and like making lists, I would suggest downloading a wedding timeline/calendar - I found having all the tasks listed in a timeline format really helpful for knowing what needing concentrating on!

What is your favourite personal touch you have seen at a wedding?

Handmade hot chocolate wedding favours for a winter wedding - each of us received a jar containing hot chocolate powder and marshmallows, all hand decorated to the wedding theme.

Describe your typical process with a couple.

I like to send out a pre bridal appointment questionnaire, so I can gather information about the wedding and the ideal dress styles etc, so I am able to tailor the appointment for my brides - I like to try and incorporate the personal touch.

What do you love most about your job?

Meeting all the bridal entourage and seeing their faces light up when they find the one - it makes it all worthwhile!