With no formal training in fashion, Finnish designer Minna Hepburn launched her label in 2008 while living in the middle of the beautiful Dorset countryside. Inspired by her love for vintage clothing, she started creating tops that soon found their way into high end boutiques. What started as a passion and a hobby, has now snowballed into a full-fledged business. Her label has been featured in magazines such as Vogue, Elle, Cosmopolitan, Red, Women’s Wear Daily and Easy Living. British Fashion Council awarded mentoring for her Autumn/Winter 2010 collection and most recently she won the Elle Style Awards 2011 in Finland.
Environmental issues are important to Minna and consequently, her label can best be described as Eco Luxe. Each piece is hand embellished and made from sustainable, organic, recycled and locally produced textiles. Her label has in a short time re-defined what ethical fashion should be. Environmentally friendly production techniques including local manufacturing and zero waste pattern cutting techniques are used for every garment. Minna is always looking into any new ways to minimise the impact to the environment. Stylish, desirable and beautiful, Minna’s range appeals to the wider audience, not just ethical.
Check out also our new sister brand www.indiebrides.co.uk. Indiebride London is for the cool girls. The collection includes beautiful alternative wedding dresses with short hems and unique details. These dresses go perfectly with a pair of boots and old beaten leather jacket. All the dresses are also handmade in London using organic and high quality fabrics. All the dresses are affordable and can easily be worn again after your big day. Join the wedding revolution!