Luxury bridal boutique where every bride receives a very warm welcome and complimentary bridal consultation. We offer beautiful sample dresses from only £199 through to exclusive high-end designers.
Pricing & Costs

Prices start at


Products and Services

High Street Retailer
Last-Minute Orders
Bridesmaid Dresses
Flower Girl Dresses
Pre-Wedding Consultation
Dress Designer
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Appointment Only
Full Description
Our fantastic range of bridal gown designers include Pnina Tornai, Eve of Milady, Badgley Mischka, Blue by Enzoani, Martin Thornburg, True Curves & House of Coco. We are the ONLY stockist in Europe of the exquisite Eve of Milady gowns. What makes our designers so exceptional is their unique designs created using only the highest quality fabrics and highest grade embellishments, making them fit for the most discerning bride. Our stunning curvy collections cater for brides up to a size 46. We also offer a fantastic collection of sample gowns that can be purchased and taken away the same day, starting at just £199. Our beautiful bridesmaid and flowergirl collections are from the True Match & Essentials collections by True Bride, Emma Bridals and the fabulous multiway dresses from The Only Way. We also stock a stunning collection of hair accessories, veils, shoes and bags. In addition we have a stunning range of prom and occasion wear, plus a lovely selection of communion dresses and accessories. With many years' experience in customer service and bridal retail we pride ourselves on offering an exceptional service to every bride that walks through our door. You will receive a very warm welcome as well as a complimentary bridal consultation including refreshments, where a friendly and experienced consultant will listen to your requirements and expertly guide you towards finding your dream dress.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Donna Rose McGiffin
Married in December 2017
December 2017
Nothing was too much trouble
What an amazing experience Lindsay you really are fabulous. You were my no 1 appointment went to 4 more shops and came back to you in the same day, beautiful shop, amazing service I can not thank you enough such a great selection and nothing was too much trouble thank you thank you see you when I come collect my dress ♥️X
Andrea Taylor
Married in December 2017
December 2017
A very pleasurable experience
I got my 3 bridesmaid dresses from here. Gill and Lindsay are wonderful and make it a very pleasurable experience. I cannot thank you so much, my girls looked amazing.
Jay Roberts
Married in September 2017
September 2017
Pnina Tornai's Instagram Story
I searched everywhere for my wedding dress as I knew exactly what I wanted I was finding it difficult! I visited ivory promise and tried some gorgeous dresses on, then then told me that they were visiting Kleinfields and were launching some Pnina Tornai dresses I went to the fashion show and immediately saw one I loved! I booked an appointment... and the rest is history!!! Thanks so much to Lindsey and all the team at Ivory promise for all their help and for helping me find the most perfect dress and veil!!!! I absolutely loved everything and now I'm even on Pnina's Instagram story! thanks again
Robyn Physick
Married in August 2017
August 2017
Customer service was faultless
Beautiful shop with stunning dresses. The customer service was was faultless and I can't thank them enough for all their help and advice. Would definitely recommend to anyone!
Alison Orlopp
Wedding: August 2017
August 2017
Nothing was too much trouble
Hi Lindsay, Just wanted to tell you about the experience we've just had in your shop. This morning we went to a bridal shop (I won't name them) the bride to be (Julie) had exactly in mind what she wanted which I appreciate can be difficult, and the fact that she gets married in Dec would pose as an issue as in choice etc, however the lady in the shop was cold and made her feel like she was being a hindrance, julie felt deflated and upset. I suggested your place, we rang and was fitted in for 3:30. From the moment we walked in we knew we had found somewhere that actually cared about finding the perfect dress! The two ladies were so attentive, listened to Julie, nothing was too much trouble, it was a fantastic experience, and to top it off she found the dress!!!! Just felt you should know xx thank you xx
Gillian Radcliffe
Married in August 2017
August 2017
Wonderful Team
Lindsay and her wonderful team could not be more helpful. I've bought my gorgeous flower girl princess dress from Ivory Promise and couldn't be more pleased. Lindsay was actually present when I bought my own dress from her previous employer so she's been a huge part of my wedding and I've been happy to follow her to her new venture. If you are looking for a lovely experience you will be happy to hear you will find it here. Thanks again.
Location & Contact Details


393 Blackburn Road, First Floor , Bolton, Greater Manchester, BL1 8DY, England

Travel Notes

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Press & Awards

Accreditations / Associations (2)

Unveiled Network Founding Member
British Bridal Retail Association

What about your business are you most proud of?

Our unique gowns and exceptional service.

What is your No. 1 wedding planning tip for couples?

Make sure you have the wedding that YOU want - not what you think everybody else wants you to have. Also make sure you have plenty of time to plan and organise; rushing it can make what should be an enjoyable time very stressful.

What do you love most about your job?

I love meeting brides and their families and hearing all about their wedding plans. It's a honour to be a part of their wedding journey and some of my brides even end up becoming my close friends. I also really enjoy looking at the new trends and collections our designers produce each year.

What is the best way to incorporate "Something Blue" into the wedding outfit?

We offer garters with a pretty blue ribbon, unless of course you opt for a blue wedding gown!