Fairytale Occasions

Award winning modern vintage style bridal boutique stocking a luxurious collection of wedding dresses, prom dresses & a full accessory range. We also offer a full hand-made bespoke unique service.
Pricing & Costs

Prices start at


Products and Services

High Street Retailer
Last-Minute Orders
Bridesmaid Dresses
Flower Girl Dresses
Pre-Wedding Consultation
Wedding Dresses
Dry Cleaning
Appointment Only
Bespoke Dressmaker
Physical Shop / Studio
Bridal Boutique
Full Description
Our beautiful award winning modern vintage style boutique is situated in the quaint market town of Highworth, Swindon, Wiltshire, and stocks designer wedding dresses, prom dresses and a full bridal accessory range. We aim to make the whole experience of finding and purchasing your dream dress relaxed and stress free, whether a wedding or prom, by providing a friendly service in a calm atmosphere banishing the bridal stuffiness for all our customers. Everyone should be able to express their individual style and not have to follow convention. We operate an appointment system to ensure that everyone receives an exclusive one-to-one service to help build your dream look. Our luxurious designer bridal collection of wedding dresses ranges from the vintage inspired to contemporary for the fun loving bride, from some fantastic bridal designers such as White One by the Pronovias Group, Richard Designs, Wendy Makin French Collection, Sacha James, and Lily. Our boho, chic, modern and classic bridal gown styles are in a variety of fabrics that touch and feel luxurious, and have been chosen for their quality and outstanding fit in a range of silhouettes to appeal to all brides-to-be. Prices range from £1200-£2500. Many of our dresses can be ordered up to a size 30, but we also have a pure curvy range of dresses available in sizes 16-30. If you are short on time some of our designers offer a rush order service for a small extra charge, and we also have a rail of 'ready to wear' gowns which can be bought and taken away that day.


Public Liability Insurance
Zoe Boor
Married in November 2019
November 2019
I am so happy with the service from Fairytale Occasions. Having already bought my dress before relocating to Wiltshire, Nikki carried out my alterations so the dress fitted perfectly! 5****
Louise Grasso
Married in September 2019
September 2019
Five stars, definitely!
Five stars, definitely! I couldn’t have been happier with Fairytale Occaisions and Nikki (the owner). From the first appointment through to collecting my dress, everything was perfect. I first visited Fairytale Occaisions with three friends and was encouraged to try on as many dresses as I liked. This gave me an idea of which style I liked and what felt right for me. I chose the beautiful Suzanne by Wendy. Job done! But then I started thinking about ball gowns again and how bridal I felt in them, especially for our traditional Church service. When I chatted to Nikki about this we came up with a solution, a detachable tulle skirt. Perfect, two dresses in one. Nikki created the pattern herself and made it with layers of beautiful honey tulle and an ivory satin belt. I was over the moon with the result and had a truly unique and bespoke wedding dress which fitted me like a glove. I had my ball gown for the traditional part of our wedding and a slinkier dress for the evening to party in. I felt probably the best I’d ever felt due to the confidence it gave me. I should say the fittings are reasonable compared to other boutiques and everything is done in-house, so your dress never leaves the boutique until you collect it. Nikki does the adjustments herself and nothing is too much trouble. On my final fitting and 10 days before my wedding, I realised that I’d forgotten to get a veil. Nikki kept me calm and we ordered one, this came into the boutique within the week, problem solved. The service I received was extremely high and my dress and skirt were steamed and pressed to perfection on collection. I highly recommend this boutique especially if you are looking to put bespoke touches to your dress. Nikki is wonderfully creative and her expertise shows in her beautiful work. You are in safe hands. I can’t thank you enough Nikki xxx
Sian Ellis
Married in September 2019
September 2019
Thank you for your contribution to what was the mo
Nikki has been fantastic from the beginning. She squeezed me in for an appointment at short notice and was so welcoming. I was able to take my time trying and retrying a variety of dresses and Nikki was really open and honest which helped. I found the perfect dress and Nikki helped me to make sure I had it in time and it was fitted beautifully. I think the most important thing was that I trusted Nikki from the start and even when dates were getting close, I trusted her completely. I couldn't be happier with my dress and the service I received. Thank you for your contribution to what was the most perfect day!
Zoe Baker
Married in August 2019
August 2019
Amazing bridal shop
I had the best experience with fairy tale occasions. Not only did she help me pick my dream dress but she helped me with all my alterations on my dress. Nothing I wanted was too much for her to do. Amazing bridal shop and would definitely recommend anyone looking for a wedding dress to visit here.
Kirsty Harris
Married in June 2019
July 2019
Wedding Dress Alterations
I had my wedding dress, underskirt, bridesmaids dresses and mother of the bride dress altered. She does all the alterations herself and is very knowledgeable. She is very friendly, flexible and made me feel at ease. She did a great job, I would go back to her and recommend her to family and friends.
Louise Godfrey
Married in June 2019
June 2019
I would happily highly recommend your boutique to
Sorry it's taken so long to give you some feedback, but I wanted to take the time to really thank you for all your help during my first ever appointment to try on wedding dresses. You were to patient and chilled out with us and it really helped me relax and enjoy the day, you let me try on sooooooo many dresses of all different shapes and styles to truly understand what suited me best and nothing was too much trouble from finding matching accessories to shoes etc. Needless to say finding my dream dress with you was an absolute breeze and so much fun, I only wish I could do it all again! I would happily highly recommend your boutique to anyone looking for their dream dress as your selection was just beautiful, I loved them all but none as much as "my" dress ??

Chiseldon House Wedding Show

5th January 2020
If you’re on a hunt for wedding suppliers, come and have a chat with us about your wedding dress ideas and see some of our new 2020 collection. 12-3pm Chiseldon House, New Road, Wiltshire, SN4 0NE
Location & Contact Details


34 High Street, Highworth, Wiltshire, SN6 7AQ, England

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Press & Awards

Press & Awards (2)

Your Glous & Wilts Magazine April/May Edition
Your Glous & Wilts Magazine June/July Edition

Accreditations / Associations (1)

Accredited Member Of The Whitewed Directory

Industry Awards (3)

Wedding Boutique of the Year 2017 South West- English Wedding Awards 2017
Wedding Accessory Supplier of the Year 2017 South West-English Wedding Awards
Gold Bride Book Wedding Award 2019