Fab Frocks Mother Of The Bride & Groom

Fab Frocks is a multi-award winning special occasionwear boutique offering the biggest selection of mother of the bride and groom outfits on the south coast as well as wedding guest dresses.
Pricing & Costs

Prices start at


Products and Services

High Street Retailer
Online Shop
Hats / Fascinators
Physical Shop / Studio
Mother of the Bride Dresses
Full Description
When you get an invite to any occasion or event the first question you will ask yourself is, What Shall I Wear? That is why we have created a unique boutique that offers a collection of dresses and outfits for every type of occasion from parties and weddings through to Ascot and even beach polo. We can also help with hats, headpieces and fascinators as well as offering a range of shoes and handbags that can be dyed in any colour you wish. We specialise in mother of the bride and groom outfits with 15 gorgeous designer collections to choose from. Sizes range 6 to 24 with prices from £225 for a dress and a jacket. Wedding guests will also be spoilt for choice with our stunning range of dresses with prices from £75. Perfect for weddings and also very wearable to lots of other events. To make sure you look as unique as your occasion you won't find our collections on the high street and many of our styles are only available in Dorset at Fab Frocks. We are here to help you at every stage of choosing that perfect look so if you have any questions when you are looking through then just click on the 'customer service' tab on the right hand side and send us a message. And if you can't get to visit us in person, we also have an online shop which is open 24/7.

Personal Message from the Manager

Name of Wedding Contact: Steve
Congratulations on your forthcoming wedding! Get set for the most amazing day of your life and now enjoy all the planning of your big day. Fab Frocks is all about helping to put the fab factor into that day for mothers of the bride and groom and wedding guests. We know shopping for a special occasion can be a stressful experience so why not let us help take that pressure off in finding your VIP guests their outfits for your special day.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Jonathan Wheeler
Wedding: January 2018
January 2018
Great forward thinking business to deal with
I have done business with Fab Frocks for a number of years and they consistently prove what an excellent choice they are for the Mum's looking for that most special day outfit. Their wealth of experience and the care they take from start to finish ensures a happy , supportive and positive buying experience for everyone. They deserve every accolade they are awarded.
Your Hampshire and Dorset Wedding Magazine
Wedding: December 2017
December 2017
Fab Frocks Boutique has scooped top honours for the Best Wedding Attire in the annual Dorset Wedding Supplier Awards for the fourth time. The regional award, which recognise the best in the wedding industry across the county, have been running for five years. Tracie Beardsley, co-owner of Fab Frocks said, “This event is like the Oscars of the wedding world. It's wonderful to have won for the fourth time and it's testament to the hard work of our small, dedicated team and a fabulous feather in the cap for an independent retailer like us.” She added, “In the competitive market of special occasion wear, we know we cannot afford to stand still and each year strive to bring new collections and new innovations to our offering. To win this award again proves this is paying off and to have our business blind judged by some of the key players in the wedding industry gives this win so much kudos.“
Mark Snoxell
Wedding: November 2017
December 2017
Hats off to Fab Frocks!
We have been supplying our hats and fascinators to Fab Frocks for many years now and the business has continued to grow. It is a pleasure to work with them and have them as a stockist. Tracie and Steve are always seen at the trade shows in the UK that we exhibit at, placing orders for new stock for the following season,we already have orders from them for Spring 2018 ! We are happy to help them with any promotional or charity work that they are involved in. We also make special orders for them which shows that they are very attentive and will go out of the way to help a customer. We believe that Fab Frocks will go from strength to strength and will continue to be a major stockist of occasion wear in the Dorset area.
Helen from rural Norfolk
Wedding: November 2017
November 2017
Online special occasion shopping made easy
I live in a rural area so it's not easy to find or access a good dress shop in person. Fab Frocks online shop makes it so easy to search, browse and view on screen the great selection of outfits and accessories available from the shop. Once I've found something I like there is a very easy and simple online buying process. This is complemented by a great service behind the scenes to ensure my choices are carefully packed and quickly dispatched to me, usually arriving the next day. I found the included guidance sheet for alterations is also very helpful when I need to get my local seamstress to adapt a dress to me for a slightly better fit. Great service that is easy and fast.
Alison Joseph
Wedding: October 2017
October 2017
Top marks for Fab Frocks
My daughter recommended Fab Frocks initially as a place to find unique and stunning outfits. I had also seen friends on Facebook recommending it. I felt very anxious entering the shop, as I had ordered endless unsuitable outfits on-line from various outlets and scoured the stores and hadn’t found anything to wear for my daughter’s wedding in two weeks time. I was unhappy with the amount of weight I had gained recently and was sure nothing would suit me! Kiera greeted me and totally put me at ease. She asked lots of questions about what I would prefer in design/ colour and luckily I could show her pictures I had taken from the Fab frocks website on my iPad. She encouraged me to step out of my comfort zone and between us, we narrowed it down to about six dresses. I really loved two of them and Kiera was very helpful and honest when I asked for her opinion. She wasn’t just trying to ensure she got a sale, but was genuinely concerned that I felt and looked wonderful and was totally happy with the outfit I decided on. Her criticism was constructive. I also loved the sample shoes she loaned me and she very kindly said I could have them for a reasonable price. She was brilliant at helping me accessorise my look and I was so happy to find a dress that suited my motherly shape...and a gorgeous matching fur shrug that made me feel/look special. I also bought extra bling for the heels of my shoes. Overall; Kiera made my whole shopping experience at Fab frocks really personal and she was so attentive. We even had a lovely photo taken of my visit for your Facebook page which surprised and pleased my family and friends. I came away; pleasantly amazed that all my stress and worries were now over and that I could go home and finally relax....knowing I couldn’t have found a more suitable, stunning outfit. Top marks to Kiera.....having done an advanced customer service course myself recently, I can honestly say I couldn’t fault her service.
Elizabeth Evemy
Wedding: August 2017
August 2017
Fantastic service
A friend of mine recommended Fab Frocks and took me on my first visit. I also checked Fab Frocks out online.Fantastic service, couldn't have been more helpful. After sorting my own frock I took my very elderly mother and the staff were very patient with her.
Location & Contact Details


17 Seamoor Road, Bournemouth, Dorset, BH4 9AA, England

Travel Notes

Find us via Google Maps and also details on https://www.fabfrocks.co.uk/pages/how-to-find-fab-frocks

Nearest Town


Nearest Motorway & Junction


Nearest Train Station


Nearest Airport


Follow This Supplier On

Press & Awards

Press & Awards (6)

Dorset, Hampshire and Wiltshire Brides
Your Hampshire and Dorset Wedding Magazine
Dorset Living Magazine
BBC Radio Solent
Something Borrowed Magazine
Dream Weddings Magazine

Accreditations / Associations (1)

Dorset Chamber Of Commerce & Industry

Industry Awards (9)

Dorset Wedding Supplier Awards Best Wedding Attire 2018
Feefo Gold Trusted Service Award 2020
Dorset Wedding Supplier Awards Best Wedding Attire 2013
Dorset Business Awards Best Retail Experience 2015
Bournemouth Tourism Awards Best Shopping Experience 2013
Dorset Wedding Supplier Awards Best Wedding Attire 2017
Feefo Gold Trusted Service Award 2019
Dorset Wedding Supplier Awards Best Wedding Attire 2016
Dorset Wedding Supplier Awards Best Wedding Attire 2014

Describe your style in 5 adjectives.

Individual, interesting, stand-out-from-the-crowd, modern, refreshing

What about your business are you most proud of?

Our customer service. We have been independently judged on our customer service with mystery shoppers and have won many industry awards.

What is your No. 1 wedding planning tip for couples?

Have the wedding you both want.

What is your favourite personal touch you have seen at a wedding?

Handwritten place names themed

Describe your typical process with a couple.

We help mothers of the bride and groom. When a mother contacts us or the bride on her behalf, we find out as much as possible about the wedding themes, what sort of venue it is, colour choices etc. That way we can build a picture of appropriate outfits for the VIPs (very important parents). Our team are on hand to offer advice and suggest ideas but are not pushy. We can also help accessorise the outfit with hats, shoes and handbags so a lady can leave us sorted from head-to-toe with no need to go anywhere else.

What do you love most about your job?

Seeing a woman transformed by what she is wearing and a big smile on her face, we've even had tears of joy!

What is your favourite style of wedding dress?

So many we couldn't choose just one

What is the best way to incorporate "Something Blue" into the wedding outfit?

For mothers of the bride and groom, a blue corsage, blue accessories like a handbag, shoes, hat or fascinator.