We are one of the largest bridal and occasionwear boutiques in Bournemouth. At Chameleon, you will find a beautiful collection of Designer Wedding gowns and mother of the bride/groom outfits
Pricing & Costs

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Products and Services

Last-Minute Orders
Online Shop
Hats / Fascinators
Wedding Dresses
Dry Cleaning
Physical Shop / Studio
Bridal Boutique
Mother of the Bride Dresses
Full Description
We would love to help you find that perfect outfit for the most special of occasions. We are one of the largest bridal boutiques in Bournemouth, Dorset. At Chameleon, you will find a beautiful collection of designer wedding gowns, occasionwear and Mother-of-the-Bride outfits, created by the country’s leading award-winning designers. Our bridal collection contains gowns to suit all tastes, dress sizes and budgets. New gowns are priced between £700-£2800, with most dresses being in the £1,000-£1,600 bracket and we stock sample dresses in UK sizes 8-22. We also sell our sample gowns off the rack in our sale section for as little as £250! Our boutique offers a relaxed, friendly atmosphere with the best value, advice and customer service in Dorset. We offer an in-house alteration service to ensure that you get the perfect fit for your special outfit. Our Bridal Designers: Made with Love, Madi Lane, Maggie Sottero, Essense of Australia, Sincerity, and Blue by Enzoani. Mother of the Bride/Groom Collections Veni Infantino, Luis Civit, Ian Stuart, John Charles, Gill Harvey, Linea Raffaelli, Fely Campo, Lizabella, Victor J and Leuxs. Our extensive occasion wear and Mother-of-the-Bride department offers the latest collections from exclusive designers with co-ordinating millinery, shoes, bags and jewellery to create the perfect look.

Personal Message from the Manager

Name of Wedding Contact: Anneliese Ward
Congratulations on the forthcoming wedding! We would love to help you on your journey to finding the perfect wedding dress or mother of the bride/groom outfit. We give a personal one-to-one service for all our customers. Our aim is to make you feel as special as possible and to guide you to finding your dream outfit.


No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Lorna Bryson
Happy couple married in February
February 2020
I couldn't recommend Chameleon more to anyone
I came here with only 3 months between my engagement and wedding day, and only 10 weeks before the day to find my dress! I knew I'd be restricted slightly to an "off the rail" dress, but knowing how wonderful the girls in here are I had complete confidence! I went in with a fairly clear vision; a red carpet, black tie event gown that still said "wedding dress", and wasn't sure how close we could get to it, but they found me the most perfect dress ever....definitely "the one!" Sophie (I'm sure that was your name, I'm soooo sorry if it wasn't!) was absolutely fab, so knowledgeable about what would fit my figure, and made me feel super special. Caroline (again, sorry if I got your name wrong!) did my alterations on site, and helped to make me look and feel amazing....the bustle for the evening was fab :-) I couldn't recommend Chameleon more to anyone who is shopping for their dress; they are by far the most welcoming, fun, and knowledgeable group of girls who make everyone in the party feel special (even my mum over FaceTime from Scotland!) Thanks girls!xxx
Happy couple married in December
February 2018
You put me at ease..I had a wonderful experience!
Thank you so much for helping me find my perfect dress! I was so nervous, but Caz just put me at ease and I had a wonderful experience. The dress is just amazing and made me feel wonderful!
George and Natalie
Happy couple married in September
February 2018
You made the whole experience SO lovely
Thank you so much for all your lovely assistance in ordering and altering my wedding dress. Carolyn and your lovely Seamstress were so wonderful to meet with and made the whole experience so lovely! Thank you for being so warm and welcoming.
Happy couple married in August
February 2018
You were all amazing
Thank you so much for all your help in finding THE dress! You were all amazing and you made me feel stunning on my wedding day! I couldn't thank you enough!
Location & Contact Details


904 Christchurch Road, Bournemouth, Dorset, BH7 6DL, England

Travel Notes

We are a 2 minute walk from Pokesdown train station. Or if you come by car, we have 3 spaces round the back of our shop.

Nearest Town


Nearest Train Station


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What about your business are you most proud of?

Our friendly, approachable staff who have a wealth of expertise and knowledge

What is your No. 1 wedding planning tip for couples?

Start searching for your wedding gown 12 months before the big day. Many Designers have long delivery times on newly ordered dresses - 3-5 months!

What do you love most about your job?

Helping our Chameleon ladies find the dress/outfit of their dreams

What is the best way to incorporate "Something Blue" into the wedding outfit?

We always use blue buttons and loops to bustle up your train for the evening. They are hidden underneath the dress and will raise the train up for the evening so you can dance the night away!