Amaryllis Bridal Boutique Ltd

A stunning collection of gowns by award winning international designers, Amaryllis help make bridal dreams a reality with impeccable friendly service to find "the one" that is significantly you!
Pricing & Costs

Prices start at


Products and Services

High Street Retailer
Last-Minute Orders
Appointment Only
Pre-Wedding Consultation
Wedding Dresses
Dry Cleaning
Physical Shop / Studio
Bridal Boutique
Full Description
Amaryllis is one of the South's leading independent bridal wear retailers. Celebrating 21 years of trading in the market town of Alton on the Hampshire/Surrey borders , we are recognised as "the little shop with the BIG reputation". We are a fun and friendly boutique with an experienced eye. We believe every bride deserves a wedding gown that captures their beauty and the essence of their heart 💕 Showcasing over 100 carefully selected gowns that are available in a variety of sumptuous fabrics and silhouettes to create the most flattering shape. We are here to assist and guide you throughout whether you are searching for a romantic princess gown, a traditional A-line, a fitted tailored look, timeless elegance or a contemporary showstopper!

Personal Message from the Manager

Name of Wedding Contact: Ruth
All things bridal are our passion. We love what we do and are not at all stuffy but utterly detail-obsessed to help you find the perfect gown or accessory for your special day. We hope to welcome you to Amaryllis and make your experience memorable, enjoyable and importantly as stress free as possible. All our brides are unique and our hope is that they leave us as friends as they embark on their magical matrimonial journey. Ruth x


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Married in June 2020
August 2020
Restored my faith during COVID
Ruth was like a breath of fresh air, so welcoming and friendly. Understandably the wedding dress shopping experience has changed during these times and after a few bad experiences I had an appointment at Amaryllis. I was feeling apprehensive, however as soon as I walked through the door Ruth’s smile and infectious passion for her job settled my nerves. She knows her stuff and helped me find my “YES” dress 💖 Thank you so much Ruth and I can’t wait to see my dress again once it arrives. Lea
Location & Contact Details


5 Turk Street, Alton, Hampshire, GU34 1AG, England

Travel Notes

Enjoy the drive through Jane Austen country into the pretty market town of Alton.

Nearest Town

Alton, Hampshire

Nearest Motorway & Junction


Nearest Train Station

Alton, Hampshire

Nearest Airport

Southampton or Heathrow

Follow This Supplier On


What is your most memorable wedding?

So very many amazing weddings, although the most recent has to be our bride who brought her wedding forward to the eve of the first lockdown - love conquers all 😍

Describe your style in 5 adjectives.

Classic, Elegant, Luxurious, Inspired, Modern Twist

What about your business are you most proud of?

Our ability to put our brides at ease without a pushy hard sell, together with our diverse collection of beautiful hand picked gowns which we believe are unrivalled in the area.

What is your No. 1 wedding planning tip for couples?

An organised bride is a less stressed bride! Don't panic though, we are well practised in helping last minute brides and have great relationships with our designers 💕

What is your favourite personal touch you have seen at a wedding?

A bride writing a love letter to her betrothed on the morning of her wedding.

What do you love most about your job?

Seeing our brides feel utterly special.

What is your favourite style of wedding dress?

The style that makes a bride to be's heart sing.

What is the best way to incorporate "Something Blue" into the wedding outfit?

So many ways but a simple blue silk ribbon sewn into the dress is a classic touch.

What is your favourite wedding dress of all time?

Too difficult a question, but our top 3 would include: Catherine Zeta Jones' simple but sexy gown by Herve Leger Kate Moss's vintage style gown by John Galliano The Duchess of Cambridge's classic gown by Sarah Burton for Alexander McQueen

Bridebook Benefits

Bridebook DiscountA free veil or accessory to the value of £99 when purchasing a full priced bridal gown (order for veil or accessory must be placed at the time of the wedding dress order to qualify for this promotion)
Bridebook Special OfferFree veil or accessory to the value of £99 upon the purchase of a full priced bridal gown (order for veil or accessory must be place at the time of the wedding dress order to qualify for this promotion)