Shell has a background in Art and Design and though her career took her into the public sector, her creative side remained her passion.
With a love for baking, she used to bake and decorate (very simple) cupcakes and general cakes with sprinkles etc and then attended an intensive cake decorating course, the rest is history.
She has gone on to win several awards at Cake International and has had her work featured in Cake Decoration and Sugarcraft and Cake Masters Magazines. She has taken part in some high profile awareness collaborations for good causes and for public displays at Cake International.
It is her belief that a cake should reflect the couple in union, and that each cake should be bespoke, so she works collaborately with the couple and their suppliers to ensure their cake is memorable and the centerpiece at their union.
Based in the very pretty village of Hilgay, Downham Market, Norfolk - an idyllic place for creating cakes, she now has a purpose built studio where the magic happens. She works with the best and Globally reknown Sugarcraft Instructors, TV Presenters, and Cake International Judges to host sugar craft classes and has plans for the future to teach sugarcraft within her local community.