HelIo! I'm Alex. I design and style wedding flowers. With each new season, it becomes my favourite time of year. I love baking, particularly Victoria sponge or anything that comes out the oven edible.
Pricing & Costs

Prices start at


Products and Services

Last-Minute Orders
Wedding Arches
Flower Girl Baskets
Aisle Decorations
Fresh Flowers
Flower Crowns
Pre-Wedding Consultation
Full Description
I specialise in flowers. If you’re looking for wedding flowers, a flower workshop, or inspiration and advice on all things flowers, then you’re in the right place. As you’re here now, I’m guessing you appreciate flowers. You’d love to choose seasonal flowers for your wedding day or find the perfect flower crown in the colours you adore. Whether you’d like your wedding to be adorned with seasonal flowers, to have a flower crown designed just for you, or to have help choosing flowers that connect beautifully with your wedding colour palette, then I’m here to help you. I’ve spent the last 5 years working with flowers. My clients laugh when I can name all the flowers they show me pictures of, but knowing what they're all called is my version of knowing everyone's name in the office. Having worked in flower shops in London and Bristol, I’ve made floral arrangements for BBC TV and Wimbledon Tennis players. I’ve lived in lots of places beginning with B (Birmingham, Balham and Bristol) and now live in my home town Brighton, I couldn’t be away from the sea for too long. The name Webb and Farrer came about because Webb is my Grandma Jean’s maiden name and Farrer is my Grandma Olive’s maiden name. I wanted to use their names so I’d have them with me all the time and to remind me of their gardens that inspired me. In Grandma Webb’s garden I remember tottering down the garden path, underneath the apple trees that led to the greenhouse. Grandma Farrer had such a neat and tidy garden and amazingly enough, she used to let me run around and pull up the huge rhubarb leaves to use in my dance routines.

Personal Message from the Manager

Name of Wedding Contact: Alex Barton
Hello! Whether you’d like your wedding to be adorned with seasonal flowers, to have a flower crown designed just for you, or to have help choosing flowers that connect beautifully with your wedding colour palette, then I’m here to help you. Please feel free to contact me with any of your wedding flower questions. Alex @WebbandFarrer


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Ellie & Boyce
Married in September 2018
November 2018
The perfect flowers!
Alex met me a couple of times to talk about the flowers that I had envisioned, I tried my best to explain what I had in mind... She understood exactly what I had imagined and more! I We were both so pleased with the flowers, particularly the bridal bouquet which was more than I had hoped for. We highly recommend Alex, a very talented florist!
Location & Contact Details


Brighton, East Sussex, England

Travel Notes

Nearest Town

Nearest Motorway & Junction

Nearest Train Station

Nearest Airport

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What is your most memorable wedding?

A bright and colourful Mexican themed wedding at Pangdean Barn, Brighton. There was so much colour, vibrancy and texture!

Describe your style in 5 adjectives.

romantic, natural, wild, textured and timeless

What is your No. 1 wedding planning tip for couples?

Make the build up to your wedding the most fun experience possible. This will mean that all the angst to have the perfect day will fall away because you’ve had a ball even planning the party. If you can take simple steps to enjoy planning your wedding then it will take the pressure off the actual wedding day itself, and don’t we all love it when the pressure is off!

What is your favourite personal touch you have seen at a wedding?

Hundreds of homemade origami birds, all lovingly made by Sarah the bride, where suspended in the Grittenham Barn ceremony room for a wedding I worked on in July 2014.

Describe your typical process with a couple.

When you book your wedding flowers with me, here’s what to expect: - With cups of tea in hand, together we’ll go through your wedding flower ideas. Or we'll chat on Skype if you live further afield. - I’ll help you discover and choose seasonal flowers that are available at the time of your wedding. - If you feel overwhelmed by all the flower possibilities out there, I’ll hone in on your ideas so you’ve got a clear vision of the style and colour palette of your wedding flowers. - Using seasonal and fresh flowers, I’ll design and create your wedding flowers, from the bridal bouquet to table centres, from buttonholes to floral arches. - Your flowers will be relaxed and romantic with lots of movement and texture. - I’ll deliver and setup your flowers so you can focus on getting pampered on your wedding morning.

What is the most interesting thing you have put in a bouquet?

Peacock feathers